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"I expect to see advertising on the entertainment sites I visit."
"I don't mind seeing relevant ads on the entertainment sites I visit.

After seeing this advertisement...

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...I would consider buying or using this product.
...I have a more favorable opinion of the advertiser.
...I have a more favorable opinion of Sony Pictures.
...I would like to see more advertisements with this type of animation (movement).
...I would like to see more advertisements for this product.

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