NICKELODEON LATIN AMERICA INKS DEAL WITH SONY PICTURES TELEVISION INTERNATIONAL FOR THE PRODUCTION OF ISA TKM (TE QUIERO MUCHO), NICK’S FIRST ORIGINAL TELENOVELA SERIES

Co-production to start filming in Venezuela beginning August ‘08

Miami, FL., May 8th, 2008 – Nickelodeon Latin America, a unit of Viacom Inc. (NYSE: VIA, VIA.B), announced that it has inked a deal with Sony Pictures Television International for the co-production of Isa TKM (Te Quiero Mucho), the network’s first original “telenovela” to be produced in Venezuela, the announcement was made today by Tatiana Rodriguez, Vice President of Programming and Creative Strategy for Nickelodeon Latin America and Brendan Fitzgerald, Senior Vice President of International Production, Sony Pictures Television International.

Following the successful four season run of Skimo, Nickelodeon’s first original live action series co-produced with Macias Group in Mexico, the network furthers its commitment to local production and takes on the “telenovela” genre for tweens. The novela will be produced in Spanish and customized in Portuguese for Nickelodeon Brazil. Nickelodeon’s Isa TKM marks the first time that a pay TV channel for children in Latin America produces and airs its own telenovela format, as most telenovelas have been produced and broadcast in region by open TV networks.

Isa TKM, written by Venezuelan playwright Mariela Romero combines humor, music and romance and centers around Isabella, a charismatic teenager on a verge of facing her first love, her first kiss and finding out who her real parents are.

“Nickelodeon is dedicated to continually offering its audience a variety of genres and styles, so we’re thrilled to have entered into this strategic partnership with Sony to bring our viewers this unique telenovela experience,” commented Rodriguez. “On the heels of our recent regionalization, this project demonstrates our desire to go deeper into the region to discover the amazing creative talent that is thriving in Latin America.”

“Sony Pictures Television International has successfully produced high quality telenovelas in several countries around the world, and we’re excited to be working with Nickelodeon Latin America on Isa TKM” said Fitzgerald. “It is a real teen novela, which makes Nickelodeon the perfect partner to bring this engaging story to youth audiences throughout Latin America.”

Production for Isa TKM is scheduled to begin in the month of August with a pan-regional premiere set for the winter of 2008.

About MTV Networks

MTV Networks Latin America, Inc., a unit of Viacom Inc. (NYSE: VIA, VIA.B), owns and operates MTV Latin America, Nickelodeon Latin America, VH1 Latin America, Viacom Networks Brazil and the MTV Networks Digital Suite, a package of three digital services – MTV Jams, MTV Hits, and VH1 Soul. Customized versions of the brands in Spanish and Portuguese can be seen throughout Latin America in more than 20 countries. MTV Networks Latin America also connects with its audiences interactively through its websites: www.mtvla.com, www.mundonick.com and www.vh1la.com, as well as through its broadband and community sites: www.mtvrevolution.com, www.mundonick.com/nickturbo and www.lazona.com.

About Sony Pictures Television International

Sony Pictures Television International (SPTI) is the division of Sony Pictures Entertainment (SPE) responsible for all television business outside of the United States. SPTI operates three complementary lines of business: 1) distribution of SPE’s feature films and television programming to television, mobile and digital platforms around the world, 2) local television production in key international markets, and 3) international television networks. In addition to being a leader in the distribution of current and classic U.S. and international films and television product worldwide, SPTI produces high profile, locally produced television in local languages. With dedicated offices in France, Germany, Hong Kong, Italy, Miami (Latin America), the People's Republic of China, Russia, Spain and the United Kingdom, SPTI currently oversees production in nine regions of the world and is the leader in international television production among all major Hollywood studios. SPTI's worldwide television networks portfolio is a key strategy in SPE's long-range commitment to the global marketplace, with almost 50 networks in more than 130 countries reaching more than 300 million households worldwide. SPTI is a Sony Pictures Entertainment company.

For more information, please contact:

Marimar Rive
MTV Networks Latin América
Miami & Colombia
305-938-4910
(e) marimar.rive@mtvstaff.com

Patricia Ruiz
MTV Networks Latin América
México
52-55-5080-1729
(e) marimar.rive@mtvstaff.com

Carolina Abulafia
MTV Networks Latin América
Argentina
54-11-4510-1497
(e) carolina.abulafia@mtvstaff.com

Claudia Castagnola
MTV Networks Latin América
Chile
569-9733-2839
(e) marimar.rive@mtvstaff.com

Ron Sato
Sony Pictures Television International
Los Angeles
310-244-4000
(e) Ron_Sato@spe.sony.com