CULVER CITY, CA (April 26, 2011)—Eric Berger has been promoted to executive vice president, digital networks, Sony Pictures Television (SPT), it was announced today by Andy Kaplan, president, networks, SPT, to whom he reports.
In his expanded role, Berger will continue to supervise Crackle, the studio's multi-platform video entertainment network, as well as now manage mobile games and applications based on television properties and, the digital presence of the company's channels around the world in conjunction with their general managers. Berger will also manage all ad-supported digital businesses and partnerships with companies such as YouTube and Hulu.
The studio's channels, including AXN, SET and Animax, reach more than 500 million households worldwide and are supported by a digital presence that includes more than 75 websites. For Crackle, Berger oversees content development, programming, marketing, distribution, product video operations and engineering.
"Eric is a respected member of the digital community, having successfully grown Crackle across multiple platforms," said Kaplan. "With that expertise he will now guide our digital businesses, grow our channels' digital presence and take us to the next level."
Berger joined the company in 2006 as vice president, mobile entertainment. He guided SPT's mobile games division from 17th to 5th place in the market, and he successfully launched video services on all major mobile operators. In 2008, Berger was named senior vice president, digital networks, where he was responsible for creating and syndicating content to major online and mobile providers. He then took over management of Crackle.
Prior to Sony Pictures, Berger was vice president of strategic planning at Time Warner Inc. (AOL, HBO, Turner Broadcasting, Time Inc., Time Warner Cable, and Warner Bros.) where he was responsible for wireless initiatives and the creation of new digital growth businesses. His efforts included shaping the company's overall mobile strategy, including driving investment, acquisition and business development.
Crackle is a three-screen service, available online, on mobile and via internet connected televisions and other devices. Crackle can be accessed in the US, UK, Canada and Australia and is the best single source of ad-supported Hollywood films on the Internet.
ABOUT SONY PICTURES TELEVISION
Sony Pictures Television is one of the television industry's leading content providers. It produces and distributes programming in every genre, including series, telefilms, theatrical releases and family entertainment around the world and for every platform: broadcast and cable television, first-run and off-network syndication and digital distribution. In addition to one of the industry's largest libraries of feature films and television shows, SPT boasts a current program slate that includes the top-rated daytime dramas and game shows, landmark off-network series, original animated series and critically acclaimed primetime dramas, comedies and telefilms. Internationally, SPT is a leader in local language productions around the world, some of which are co-produced with local partners, and sells SPE-owned formats in approximately 70 countries. To better serve its clients and partners worldwide, SPT maintains offices throughout the world, including Argentina, Australia, Brazil, Canada, France, Germany, Hong Kong, Hungary, India, Italy, Japan, Korea, Mexico, the Netherlands, the People's Republic of China, Russia, Singapore, Spain, Venezuela and the United Kingdom. SPT's worldwide television networks portfolio is a key strategy in SPE's long-range commitment to the global marketplace, with 132 channel feeds, which are available in more than 142 countries reaching more than 500 million households worldwide. SPT also creates original content for and manages SPE's premium video website, Crackle. Additionally, SPT owns Dutch entertainment company 2waytraffic, production company Embassy Row and Sony Movie Channel, and is a part owner of cable channel GSN, new 3D channel 3net, FEARnet, the premier horror/thriller website and VOD service, and national media sales company ITN Networks, Inc. SPT advertiser sales is one of the premiere national advertising sales companies, handling the commercial inventory in SPT's syndicated series as well as in all of SPE's digital businesses in the United States. SPT (www.sonypicturestelevision.com) is a Sony Pictures Entertainment company.