London, UK (Wednesday 29, 2012) - Sony Pictures Television (SPT) Networks today announced plans to launch Sony Movie Channel in the UK, its second Sony-branded channel in the territory. The channel, along with a time shifted +1 service, will carry advertising and launch this Spring, marking the first time the channel brand has launched outside the US.
Sony Movie Channel will offer contemporary library features and TV movies from Sony Pictures as well as other studios and independent distributors. Content will cover a wide variety of genres with full scheduling details to be revealed nearer launch.
The channel will be carried on Sky's basic package, available to over 10 million subscribers. Advertising sales will be handled by SPT joint venture, Dolphin TV Ltd.
Announcing the plans, Kate Marsh, senior vice president, broadcast and channel development, for SPT, said: "Movies are a strong driver in the pay TV world so we're very excited to launch Sony Movie Channel in the UK. Offering a wide variety of contemporary film entertainment every day, the scheduling will attract movie lovers of all tastes, helping advertisers reach a range of demographics."
SPT's other Sony-branded UK channel, Sony Entertainment Television, launched in Spring 2011 and is carried on both Sky (channel 157) and Virgin Media (channel 193), offering female skewing scripted and entertainment programming. Key advertisers include Unilever, Johnson & Johnson and Tesco. SPT's other UK channel brands, Movies4Men and Men&Movies, offer action and adventure programming for a male demographic, and joined the portfolio earlier this year when SPT acquired Dolphin Broadcasting Ltd.
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