CULVER CITY, CA (December 18, 2012) - Nathalie Lubensky has been named senior vice president marketing, networks for Sony Pictures Television (SPT), it was announced today by Sheraton Kalouria, executive vice president & chief marketing officer, SPT.
In this role, Lubensky will manage the global marketing and branding initiatives for SPT’s networks portfolio that spans 159 countries and reaches more than 800 million homes. Her responsibilities include building local, relevant brands; expanding and pursuing new networks marketing opportunities as well as supporting advertiser sales for existing networks brands such as AXN, SET, Animax, SPIN, ONE and MAX and their brand extensions.
Keeter who served as senior vice president marketing, EMEA since 2007 has expanded his role to include oversight of all marketing efforts that support SPT’s international distribution and international production businesses outside the U.S., and for the U.S. Hispanic market. Keeter is now senior vice president marketing, international distribution and international production.
“Nathalie’s invaluable experience will allow her to identify and capitalize on market opportunities,” said Kalouria. “While Tom’s marketing expertise will benefit SPT’s distribution and production businesses on a broader scale.”
Most recently, Lubensky served as senior vice president, affiliate marketing for media networks across Disney and ESPN where she led brand management, communications, promotions, marketing renewal strategies and marketing efforts to drive and support affiliate distribution for broadcast and cable properties since 2003. She also orchestrated marketing promotions, campaigns and programs that influenced subscriber acquisition and usage for partners such as Apple, DirecTV, Verizon, Time Warner Cable; and increased viewership and demand for content on multiple platforms such as TV Everywhere, iTunes, VOD and Broadband. Prior to this position, Lubensky served as a marketing consultant for the U.S. Fund for Unicef where she managed cross-functional marketing initiatives and created new multi-faceted private sector fundraising partnerships. Before that, she served as vice president, affiliate marketing, MTVN Media Group since 2001.
Keeter joined SPT in 1996 as marketing director for the international television division. In 1998, he was transferred to London to oversee marketing for the EMEA region, helping launch SPT’s networks business in Europe and Africa as well as supporting its distribution and local production businesses. Prior to SPT, Keeter held various creative roles in the advertising industry in Los Angeles.
About Sony Pictures Television
Sony Pictures Television (www.sonypicturestelevision.com), a Sony Pictures Entertainment company, is one of the television industry's leading content providers. It produces and distributes programming in every genre, around the world and for a multitude of platforms. In addition to one of the industry's largest libraries of award-winning feature films, television shows and formats, Sony Pictures Television (SPT) boasts a current program slate that includes top-rated daytime dramas and game shows, landmark off-network series, original animated series and critically acclaimed primetime dramas, comedies and telefilms. SPT has 18 wholly-owned or joint venture production companies in 15 countries outside the U.S. and also maintains offices in 33 countries. SPT's worldwide television networks portfolio includes 124 channel feeds available in 159 countries, reaching more than 800 million households worldwide. SPT also creates original content for and manages SPE's premium video website, Crackle. Additionally, SPT owns production company Embassy Row and is a part owner of cable channel Game Show Network (GSN), 3D channel 3net, premier horror/thriller website and VOD service FEARnet and national U.S media sales company ITN Networks, Inc. SPT advertiser sales is one of the premier national advertising sales companies and handles the commercial inventory in SPT's syndicated series as well as in U.S. digital businesses including FEARnet, DrOz.com and PlayStation.