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Sony Pictures Imageworks: SIGGRAPH 2010

ALICE IN WONDERLAND, RECRUITING, OPEN SOURCE DEVELOPMENTS, AND TECHNICAL ACHIEVEMENTS DOMINATE STUDIO PRESENCE

BOOTH 1018, SIGGRAPH 2010, LOS ANGELES, CA – JULY 26 - Sony Pictures Imageworks, the Academy Award® winning visual effects and digital character animation unit of Sony Pictures Digital Productions, will feature its latest artistic and technical achievements at SIGGRAPH 2010, the 37th International Conference on Computer Graphics and Interactive Techniques. Presentations around the art and technology of Disney's ALICE IN WONDERLAND are on the program, including technical sessions, a Computer Animation Festival production session on Wednesday afternoon and a Siggraph Evening Theater entry. Imageworks will be recruiting for current and upcoming productions, notably Warner Bros GREEN LANTERN, the Aardman Animation production ARTHUR CHRISTMAS, Sony Pictures Animation's HOTEL TRANSYLVANIA, THE SMURFS, in association with Columbia Pictures, and several other projects soon to be announced.

Imageworks adds to its Open Source initiative, announced at Siggraph09, with the release of its sixth program, OpenColorIO, which provides a framework for sharing color transformations across computer graphics workflows. Imageworks has also scheduled a press conference with Industrial Light & Magic on Tuesday morning to announce another important Open Source development.

"SIGGRAPH gathers the leading artists, innovators and educators to the computer graphics world's most influential meeting," observes Randy Lake, executive vice president and general manager of Sony Pictures Imageworks. "The conference gives us an opportunity to share our latest technical developments, meet talent, and showcase our best work of the year."

IPAX, Imageworks and Sony Pictures Animation's innovative academic outreach program will convene an Educators Forum gathering member schools and a select group of new institutions. The IPAX program was created in 2004 to connect faculty and students from leading academic institutions with Imageworks and Sony Pictures Animation to further develop future talent and enhance academic programs.

Imageworks can be found on the exhibit floor at SIGGRAPH in booth 1018.

Details of Imageworks participation at SIGGRAPH 2010 include the following:

Imageworks at SIGGRAPH 2010

Course: Physically Based Shading Models in Film and Game
Adam Martinez
SUNDAY, 25 JULY | 2:00 PM - 5:15 PM | ROOM 502 B

Technical Papers: Fast Forward
Josh Wills
SUNDAY, 25 JULY | 6 - 8 pm

Talk: Session on Rendering Intangibles - Lighting and Rendering - Alice In Wonderland
Adam Martinez, Terrance Tornberg
MONDAY, 26 JULY | 9:00 AM - 10:30 AM | ROOM 515 AB

Evening Theater: Alice in Wonderland - Computer Animation Festival
Multiple Screenings

Press Event: Open Source Announcement
TUESDAY, 27 JULY | 9:30 AM - 10:00 AM | West Hall, Room 504

Course: Color Enhancement and Rendering in Film and Game
Jeremy Selan
TUESDAY, 27 JULY | 9:00 AM - 12:15 PM | ROOM 502 A

Birds of a Feather: Global Visual Effects Pipeline
Erik Strauss
TUESDAY, 27, JULY | 5:30 PM- 6:30 PM | ROOM 301B

Course: Volumetric Methods in Visual Effects
Magnus Wrenninge
WEDNESDAY, 28 JULY | 9:00 AM - 12:15 PM | ROOM 502 B

Special Session: Down the Rabbit Hole - ALICE IN WONDERLAND
Ken Ralston, David Schaub, Carey Villegas, Corey Turner, Theo Bialek
WEDNESDAY, 28 JULY | 2:00 PM - 3:30 PM | WEST HALL B

Talk: APIs for Rendering (Open Shading Language)
Larry Gritz, Clifford Stein, Chris Kulla, Alejandro Conty
WEDNESDAY, 28 JULY | 2:00 PM - 3:30 PM | ROOM 502 B

Birds of a Feather: Field 3D
Magnus Wrenninge Wednesday, 28 July, 1-2pm Room 402 A

Birds of a Feather: OpenColorIO
Jeremy Selan
Wednesday, 28 July, 2:30 PM - 3:30 PM ROOM 506

Panel: Large Steps Toward Open Source
Rob Bredow
THURSDAY, 29 JULY | 9:00 AM - 10:30 AM | ROOM 408 AB

Technical Papers: Perceptual Rendering Methods
Josh Wills -- Toward a Perceptual Space for Gloss
THURSDAY, 29 JULY | 10:45 AM - 12:15 PM | ROOM 408 AB

Course: Global Illumination Across Industries
(Imageworks' work included as examples in presentation)
THURSDAY, 29 JULY | 2:00 PM - 5:15 PM | ROOM 502 A

For more information: contact Don Levy, 310-840-7315, or donlevy@sonypictures.com

ABOUT SONY PICTURES IMAGEWORKS
Sony Pictures Imageworks Inc. is the Academy Award® winning, state-of-the-art visual effects and animation unit of Sony Pictures Digital Productions, The Imageworks production environment supports live-action visual effects and character animation, all-CG animation, Imageworks 3D stereoscopic, and Imageworks Interactive, a full service creative group that produces websites and supports digital marketing for the studio and outside clients.

Imageworks' achievements have been recognized by the Academy of Motion Picture Arts and Sciences with Oscars® for its work on SPIDER-MAN™ 2 and the CG animated short film THE CHUBBCHUBBS!.

Imageworks' is currently in production on ARTHUR CHRISTMAS, THE SMURFS, AND THE GREEN LANTERN. Its most recent credits include ALICE IN WONDERLAND, CATS & DOGS 2, ZOOKEEPER, CLOUDY WITH A CHANCE OF MEATBALLS, G-FORCE, WATCHMEN, BODY OF LIES, EAGLE EYE, BEOWULF, and I AM LEGEND.

Imageworks maintains operations in Culver City, CA; Novato, CA; Albuquerque, New Mexico, Vancouver, British Columbia, Chennai, India.

Sony Pictures Imageworks is a division of Sony Pictures Digital Productions.

For more information, please visit www.imageworks.com.

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