Heineken Bonds with 007

With the launch of its "World of Bond" global campaign, Heineken will offer its consumers unique and exciting access to Casino Royale. Beginning in November, Heineken will bring fresh, unexpected experiences and entertainment to the James Bond audience on a global scale.

Heineken is the only partner to use a lead cast member in its global marketing campaign. The ad, the first directed by Oscar winner Stephen Gaghan, incorporates all the ingredients of a Bond film – sophistication, suspense and action with a twist of humor and features leading Bond beauty Eva Green, in character, playing Vesper Lynd.

Additionally, three unique print executions have been created to appeal to a Heineken's international audience (one integrating Vesper Lynd)  and Heineken will sponsor a series of innovative Casino Royale-themed events on various opening nights and throughout Heineken's partnership with the film.

Heineken has developed a strong relationship with the James Bond films through its involvement in the past three films.  Following the success of those initiatives, Heineken is delighted to embark on another global partnership.