Persol, the historic eyewear brand that has represented the ultimate expression of Italy’s finest craftsmanship, taste and style since 1917, is once again the exclusive sunglass choice for James Bond. The legendary British secret agent has chosen two frames that are featured prominently in the new 007 movie “CASINO ROYALE”. Already wearing Persol in the previous movie “Die Another Day”, James Bond, played here for the first time by British actor Daniel Craig, perfectly embodies the Persol values of coolness, stylishness and effortless sophistication.

The link between Persol and James Bond will be celebrated by the Limited Edition Persol 2720 sunglasses (color code 24/31) which are personalized by the “Casino Royale Limited Edition” signature on the temple, come in a special case featuring James Bond 007 logo, and are packaged in a precious black box featuring the Casino Royale theme and logo. Only 200 pieces of the Limited Edition Persol 2720 will be available and will be sold exclusively at SunglassHut.com (US market) and at Persol store in Los Angeles (CA – USA).

The same Special case, featuring the James Bond 007 logo, will also be available worldwide in finest optical shops and department stores for all Persol 2720.

For any information please visit www.persol.com