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Shark Tank

Premieres, September 17th 9:30/8:30c on NBC

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From Mark Burnett, executive producer of Survivor and The Apprentice, and Sony Pictures Television, comes Shark Tank, an exciting, new reality show that gives budding entrepreneurs the chance to make their dreams come true and become successful -- and possibly wealthy -- business people. But the entrepreneurs must first try to convince five tough, multi-millionaire tycoons to part with their own hard-earned cash and give them the funding they need to jumpstart their ideas.

Enter the Sharks of Shark Tank -- five multi-millionaires who lifted themselves up by their bootstraps to make their own entrepreneurial dreams come true and turned their ideas into empires.

Each week, ambitious entrepreneurs from across the country will present their breakthrough business concepts, products, properties and services to the panel of ruthless investors. Their goal is to convince these merciless moguls to invest their own dollars in the concept. Convincing real-life millionaires to part with their own money is no easy task, because when the idea is poor, the Sharks will tear into the ill-prepared presenters and pass on the idea with a simple, "I'm out!" -- sending them running for the exit.

But these Sharks aren't just out for blood, they too have a goal: to own a piece of the next big idea. Entrepreneurs will be asked to give up a percentage of their companies' equity to the Sharks in order to get the investment they need. But when the Sharks hear a really top-notch idea, and more than one of them wants to sink their teeth into it, a war between them will erupt. Then the once-desperate entrepreneur can rejoice when the Sharks reveal their true interest in the product and bid up the price of the investment.

The Sharks of Shark Tank are Barbara Corcoran, Kevin Harrington, Robert Herjavec, Daymond John & Kevin O'Leary