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  • FOR IMMEDIATE RELEASE
  • 2waytraffic reveals its MIPCOM slate - The Dating Game, Your Kid's An Idiot and Frenemies on Sale at the Market
  • CULVER CITY, Ca., - 24 September 2009 - Sony Pictures Televisions' 2waytraffic, announced its MIPCOM slate for this year's market today. On offer is The Dating Game, one of the longest running formats in TV history, as well as Your Kid's An Idiot, which recently enjoyed a strong performing summer debut on BBC3 and is already starting pre-production on a second season. 2waytraffic is also selling Frenemies, a quiz show with a unique reality element.

    Commenting, Ed Louwerse, managing director, 2waytraffic International, Sony Pictures Television, said: "The shows that we're offering illustrate our careful evaluation of the marketplace and reflect what buyers are looking for proven ratings winners like 'The Dating Game' and 'Your Kid's An Idiot,' and unique programming, which 'Frenemies,' a reality/quiz show hybrid, delivers."

    Your Kid's An Idiot, known as Young, Dumb & Living Off Mum in the UK, has been a ratings winner this summer on BBC3. The show takes a bunch of spoiled teenagers and places them in a house together to survive without their mums' mollycoddling. Over a series of challenges and important life questions, the teenagers are judged by their parents from outside the house who decide each week which teenager is less likely to change their wayward ways and therefore who should leave the house. To date this show, which has averaged over half a million* viewers for the series, has been the most successful launch a factual series on BBC3 this year.

    The Dating Game has been attracting primetime audiences for more than 40 years. The premise is simple: one guy has to choose which of three girls he would like to go on a date with, then the roles reverse and a girl gets to ask questions of three guys. But the all new match-making show returns to TF1 on 28 September with several new twists including the chance for viewers to see the couple back stage have their first exchanges. In another dramatic twist, the couple returns to the set to reveal whether or not they wish to go on a date together, making those all important first impressions really count.

    Frenemies, a Ludus format, is a compelling new genre of game show which combines a tense on-location contestant meeting with an in-studio game, packed with extremes of kindness and meanness. This is no ordinary quiz show where knowledge alone will get you through. Before the game even kicks off, contestants attend a "bonding dinner" with their rivals which quickly reveals where friendships and conflicts have formed. When the game gets started, it's all about helping your new found friends or hampering the efforts of your enemies. The challenge is to cleverly play your cash and opponents to win and hold onto your cash.

    About Sony Pictures Television

    Sony Pictures Television is one of the television industry's leading content providers. It produces and distributes programming in every genre, including series, telefilms, theatrical releases and family entertainment around the world and for every platform: broadcast and cable television, first-run and off-network syndication and digital distribution. In addition to one of the industry's largest libraries of feature films and television shows, SPT boasts a current program slate that includes the top-rated daytime dramas and game shows, landmark off-network series, original animated series and critically acclaimed primetime dramas, comedies and telefilms. Internationally, SPT is a leader in local language productions around the world, some of which are co-produced with local partners and sells SPE-owned formats in approximately 70 countries. To better serve its clients and partners worldwide, SPT maintains offices throughout the world, including Argentina, Australia, Brazil, Canada, France, Germany, Hong Kong, Hungary, India, Italy, Japan, Korea, Mexico, the Netherlands, the People's Republic of China, Russia, Singapore, Spain, Venezuela and the United Kingdom. SPT's worldwide television networks portfolio, which includes branded networks AXN, Sony Entertainment Television, and Animax, is a key strategy in SPE's long-range commitment to the global marketplace, with 119 channel feeds, which are available in more than 130 countries reaching almost 400 million households worldwide. SPT also creates original content for and manages SPE's premium video website, Crackle. Additionally, SPT is a part owner of cable channel GSN, FEARnet, the premier horror/thriller website and VOD service, and national media sales company ITN Networks, Inc. SPT advertiser sales is one of the premiere national advertising sales companies, handling the commercial inventory in SPT's syndicated series as well as in all of SPE's digital businesses in the United States, and for Sony Music Entertainment. SPT (www.sonypicturestelevision.com) is a Sony Pictures Entertainment company.

    For more information:

    Johanna Cassells
    Sony Pictures Television
    (p) 44 20 7533 1363
    johanna_cassells@spe.sony.com