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  • FOR IMMEDIATE RELEASE
  • SONY PICTURES ENTERTAINMENT TAKES ON "RISK"
  • —Bestselling Board Game Brand to Attack Big Screen—
  • Commenting on the announcement Belgrad said, "Hasbro has already seen tremendous success with Transformers and G.I. Joe and audiences have shown a great desire for films that bring to life everything that has made these franchise properties stand the test of time. The strategic thinking and the tactical gambles that players must take in the game are what make RISK a classic, thoroughly engaging game. Those elements translated into an action-packed, thrilling story are what will make this a uniquely exciting movie."

    Lassiter added "We are excited to be working with Hasbro and Columbia Pictures on bringing such a beloved and well-known game to life on the big screen. We have two television projects currently in development with Hasbro Studios and look forward to this collaboration."

    "We are thrilled to be working with tremendous partners like Sony Pictures and Overbrook Entertainment on RISK," said Brian Goldner, President and CEO of Hasbro, Inc. "Like so many of Hasbro's brands, RISK resonates with consumers of multiple generations around the world. We can't wait to re-imagine this brand into a motion picture."

    The game was invented in 1957 by French filmmaker Albert Lamorisse as La Conquête du Monde (The Conquest of the World). Two years later, Parker Brothers published the game in the U.S. as Risk. According to Hasbro, RISK was a groundbreaking game, the first board game to offer nonlinear movement. In the game, players compete on a map of the world, amassing armies and attempting world domination, or, as its rules put it, to "occupy every territory on the board and in so doing, eliminate all other players." The game has sold millions of copies and spawned several variations, with settings ranging from movie properties to various periods from world history to the moon.

    About Sony Pictures Entertainment

    Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America (SCA), a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production and distribution; television production and distribution; digital content creation and distribution; worldwide channel investments; home entertainment acquisition and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of filmed entertainment in more than 130 countries. Sony Pictures Entertainment can be found on the World Wide Web at www.sonypictures.com.

    About Hasbro

    Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children's and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at www.hasbro.com.© 2009 Hasbro, Inc. All Rights Reserved.

    For more information:

    Steve Elzer
    Senior Vice President, Media Relations
    Columbia TriStar Motion Picture Group
    (p) 310.244.7142
    steve_elzer@spe.sony.com

    Wayne Charness
    Hasbro, Inc
    Columbia TriStar Motion Picture Group
    (p) 401.727.5983
    wcharness@hasbro.com

    Karen Warren
    Investors
    Hasbro, Inc.
    (p) 401.727.5401
    kwarren@hasbro.com