CULVER CITY, Calif., November 18, 2009 - Marisa McGrath has been promoted to Senior Vice President of National Theatrical Publicity, it was announced today by Andre Caraco, Executive Vice President of Motion Picture Publicity for Sony Pictures Worldwide Marketing & Distribution.
McGrath, who reports to Caraco, most recently oversaw successful publicity campaigns for such hit films as Zombieland, Julie and Julia, Cloudy With A Chance of Meatballs, and the blockbuster 2012, which opened to $230 million worldwide last week. The promotion recognizes her leadership on those campaigns and she will continue to play a key role in orchestrating and overseeing the national launch of several films each year. McGrath will oversee one of two PR teams guiding releases from Columbia Pictures, Sony Pictures Animation and select acquisitions.
Commenting on the announcement, Caraco said, "Marisa is one of the most strategic, proactive and consistently successful publicity executives working in the business today. She and her team continually strive to make each of their campaigns stand out with original and unique PR initiatives that make us all proud. She is respected by press as well as the studio's senior leadership and our filmmakers, and we are thrilled to recognize her hard work with this well-deserved promotion."
McGrath began her career in 1994 at Jonas Public Relations, where she worked on such hit television series as "Seinfeld" and "Just Shoot Me" and assisted in representing Jerry Seinfeld, Julia Louis-Dreyfus, David Spade, Jon Lovitz, Dennis Miller, and Bill Maher. Moving to Baker-Winoker-Ryder in 1997, she represented such actors as Sarah Michelle Gellar, Jennifer Garner, Casey Affleck, David Spade, and Ryan Reynolds, among others.
She joined the Publicity department at 20th Century Fox as senior publicist in 2001, working on the campaigns for Moulin Rouge! and Ice Age, before segueing to Sony Pictures Publicity later that year. Since then, as she has been promoted to executive director, vice president, and now senior vice president, and has overseen campaigns for such films as Casino Royale, Quantum of Solace, The Da Vinci Code, Superbad, Pineapple Express, and Talladega Nights, among others. She is currently working on upcoming films including The Green Hornet, starring Seth Rogen, and Salt starring Angelina Jolie.
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America (SCA), a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production and distribution; television production and distribution; digital content creation and distribution; worldwide channel investments; home entertainment acquisition and distribution, operation of studio facilities; development of new entertainment products, services and technologies; and distribution of filmed entertainment in more than 130 countries. Sony Pictures Entertainment can be found on the World Wide Web at www.sonypictures.com.
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Senior Vice President, Media Relations
Columbia TriStar Motion Picture Group