London – 19 October 2010 – Sony Pictures Television (SPT) today announced that it has appointed Eddie Nelson as senior vice president, EMEA Networks. Nelson, who is currently general manager, SPT Networks Central Europe, takes up his new role with immediate effect. The announcement was made by Andy Kaplan, president, networks, SPT.
In his new role, Nelson will oversee a portfolio of more than 30 pay-TV television channels across the region. As well as driving the already highly successful traditional pay-TV business, he will also focus on the continued extension of SPT's network brands across broadband and mobile platforms for on-demand viewing.
Commenting, Kaplan said: "SPT's networks are leading the way in pay-TV in EMEA driven by top rated, compelling programming that viewers love. With a raft of recently launched HD channels and a loyal fan base in over 30 million households, our networks brands are the entertainment destination in the region. Eddie's commercial acumen and in-depth knowledge of the television landscape positions us for even greater success across EMEA."
Nelson has been general manager, SPT Networks Central Europe, since August 2008. Prior to assuming his general manager role, Nelson was a consultant to SPT since 2005 advising the company on its advertising sales strategy and on advertiser funded productions. He established his career in the formats distribution business where he distributed such well known formats as Who Wants To Be A Millionaire? throughout the Asia Pacific region. He was previously managing director of Free Range Media International Ltd and was General Manager and Board Director of ECM Asia Ltd. He also held senior positions at Leo Burnett Asia Pacific and at NBC Asia in Hong Kong.
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