CULVER CITY, CA (January 19, 2011) – Mark Rodriguez has been promoted to vice president, U.S. cable sales at Sony Pictures Television (SPT), it was announced today by John Weiser, president, U.S. distribution.
Based in Culver City, Rodriguez is responsible for selling the studio's feature films and television series to U.S. cable networks. Most recently, he has also begun working with the Company's international distribution teams to expand SPT's U.S. Hispanic business. Additionally, Rodriguez assists in developing sales initiatives for SPT's library by creating various movie and television programming packages.
"Mark delivers results for his clients and for SPT," said Weiser. "He is a first class executive with a bright future, and this promotion reflects that."
Previously, Rodriguez joined the sales team in 2005 as account executive, cable sales where he began marketing the combined assets of the Sony and MGM libraries, and focused on up and coming networks and new channels. Prior to SPT, Rodriguez served as director, television distribution at Metro-Goldwyn Mayer Studios (MGM) in Century City, CA. There, he developed sales initiatives licensing MGM content to pay, cable, and syndicated television broadcasters in both the domestic and international marketplaces. Prior to that, Rodriguez worked as a corporate account executive, sales and marketing, for the Los Angeles Kings/Staples Center.
Rodriguez graduated from California State University, Los Angeles with a Bachelor of Science degree in Marketing Business Administration in 1998.
ABOUT SONY PICTURES TELEVISION
Sony Pictures Television is one of the television industry's leading content providers. It produces and distributes programming in every genre, including series, telefilms, theatrical releases and family entertainment around the world and for every platform: broadcast and cable television, first-run and off-network syndication and digital distribution. In addition to one of the industry's largest libraries of feature films and television shows, SPT boasts a current program slate that includes the top-rated daytime dramas and game shows, landmark off-network series, original animated series and critically acclaimed primetime dramas, comedies and telefilms. Internationally, SPT is a leader in local language productions around the world, some of which are co-produced with local partners, and sells SPE-owned formats in approximately 70 countries. To better serve its clients and partners worldwide, SPT maintains offices throughout the world, including Argentina, Australia, Brazil, Canada, France, Germany, Hong Kong, Hungary, India, Italy, Japan, Korea, Mexico, the Netherlands, the People's Republic of China, Russia, Singapore, Spain, Venezuela and the United Kingdom. SPT's worldwide television networks portfolio is a key strategy in SPE's long-range commitment to the global marketplace, with 132 channel feeds, which are available in more than 142 countries reaching more than 500 million households worldwide. SPT also creates original content for and manages SPE's premium video website, Crackle. Additionally, SPT owns Dutch entertainment company 2waytraffic, production company Embassy Row and Sony Movie Channel, and is a part owner of cable channel GSN, new 3D channel 3net, FEARnet, the premier horror/thriller website and VOD service, and national media sales company ITN Networks, Inc. SPT advertiser sales is one of the premiere national advertising sales companies, handling the commercial inventory in SPT's syndicated series as well as in all of SPE's digital businesses in the United States. SPT (www.sonypicturestelevision.com) is a Sony Pictures Entertainment company.