CULVER CITY, Calif., April 19, 2011 – Scott Sherr has been promoted to executive vice president, worldwide marketing and distribution for Sony Pictures Entertainment Worldwide Marketing and Distribution, it was announced today by Rory Bruer, President of Worldwide Distribution for Sony Pictures Releasing.
Sherr will continue to negotiate and help guide Sony's theatrical digital delivery strategy where he has been integral to operational and financial activities related to the shift from 35mm film to digital distribution. Sherr also is involved in deal making and assessing opportunities relative to SPE's 3D releasing strategy, ranging from evaluating emerging technologies to managing relationships with 3D and other new technology platforms. Additionally, in his new role, Sherr will provide support to the worldwide marketing group as well as take on some of the department's administrative affairs. He will continue to report to Bruer in his new role.
Commenting on the announcement, Bruer said, "Scott has been a valued member of our executive team overseeing some of our most important areas. He has been on the front line of the conversion from 35mm film to digital distribution, which will represent significant strategic and economic benefits for our company. Also, as 3D continues to grow, it will become more important than ever for Sony Pictures to leverage the best, new and emerging technologies. In addition to taking on more administrative duties within the division, Scott is overseeing both of these key areas for us worldwide and we're thrilled to recognize his achievements with this well-deserved promotion."
Sherr most recently served as senior vice president, Worldwide Theatrical Digital Cinema Operations, to which he was promoted in 2006. Sherr joined Sony Pictures in 1997 in the company's Motion Picture Finance and Corporate Development group, then segued to Sony Pictures Digital Entertainment in 2000. He was named vice president, Corporate Development and Strategic Planning in 2003, where he was a key member of the team that acquired an equity stake in MGM. Prior to joining Sony Pictures, he began his career in investment banking.
About Sony Pictures Entertainment
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America, a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production and distribution; television production and distribution; home entertainment acquisition and distribution; a global channel network; digital content creation and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of entertainment in more than 140 countries. Sony Pictures Entertainment can be found on the World Wide Web at http://www.sonypictures.com.