CULVER CITY, Calif., May 3, 2011 – Jake Zim has joined Sony Pictures as senior vice president, Digital Marketing, it was announced today by Dwight Caines, president, Worldwide Digital Marketing, to whom Zim will report. Jake rounds out Caines' team of direct reports that includes respected digital marketers Elias Plishner and Michael Fisk, who run the Media and International digital efforts, respectively.
In his new role, Zim will head up the team responsible for digital creative and digital brand strategy, overseeing their work across the domestic slate. Projects that Zim will directly manage in the coming months include the next installments of the Men in Black and James Bond franchises, as well as 21 Jump Street and Total Recall, among others.
Commenting on the announcement, Caines said, "I've known Jake for several years, and have always had great respect for the work he's accomplished. I'm excited to benefit from his creativity and think he'll bring yet another dimension to a digital team that is already among the best in town."
Zim added, "Sony has created an unparalleled culture of digital innovation in theatrical marketing. I'm thrilled to join forces with Dwight and the team and look forward to creating digital campaigns for such an exciting slate of projects."
Zim joined Twentieth Century Fox as vice president of Digital Marketing in 2009, charged with overseeing the development and execution of Fox's online, web and mobile marketing campaigns for domestic theatrical releases. He led the digital marketing strategy for Avatar, including the record-breaking launch of the trailer on Apple Trailers, which received over 4 million streams in 24 hours, as well as the strategies for X-Men Origins: Wolverine, Night at the Museum: Battle of the Smithsonian, Ice Age: Dawn of the Dinosaurs, Alvin and the Chipmunks: the Squeakquel, Date Night, The A-Team, Predators, Wall Street: Money Never Sleeps, Unstoppable, The Chronicles of Narnia: The Voyage of the Dawn Treader, and, most recently, Rio. For that film, he spearheaded the marketing integration of the Angry Birds Rio game app with mobile developer Rovio. Angry Birds Rio launched in March 2011 as the #1 app in the iTunes app store.
Zim began his tenure at Fox in 2006 as vice president of Online Marketing for Fox Atomic, where he developed digital theatrical marketing campaigns for 28 Weeks Later, The Comebacks, Turistas and The Hills Have Eyes II. During that time he was recruited to join the Fox team that partnered with NBC to launch Hulu.
Zim began his career in digital media marketing at Lionsgate, overseeing the digital campaigns for such titles as the Academy Award®-winning Crash, Saw II, Hostel, and Madea's Family Reunion.
Zim received his M.B.A. in Entertainment Marketing and Technology from the University of Southern California, and a B.A. from the University of California at Berkeley.
About Sony Pictures Entertainment
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