Miami, FL (April 17, 2012) - Crackle, Inc., Sony Pictures Television's (SPT) multi-platform video entertainment network, launched today in 17 Spanish-speaking countries across Latin America including Mexico, becoming the only online network to offer always free-to-consumer, full-length, ad-supported movies and television series in the region. The latest expansion follows Crackle's debut in Brazil last month.
In Latin America, Crackle can be accessed at crackle.com, which is IP redirected to the local country sites. In Mexico, Crackle's unique mix of high-quality content is available at crackle.com.mx. Titles are available in English with either dubbed or sub-titled options in Spanish available. Crackle's ad-supported service provides consumers with a uniquely curated experience that includes a variety of Hollywood movies in the genres they love best, including action, comedy, crime, horror, thriller and sci-fi, and a selection of episodes from a variety of television series.
"Internet and video consumption rates are on the rise in all of Latin America – in Mexico alone, more than 80% of all online users consume video content each month according to ComScore Video Metrix – Therefore, launching in the region was of great significance to Crackle," said Jose Rivera Font, vice president and general manager, Crackle, Latin America. "Crackle, brings Latin American consumers an unparalleled viewing experience with free content programmed to fit their needs, while providing advertisers with creative online opportunities to market their brands."
Mexico's National Bank (Banamex), leader in technological innovation for Mexico's financial system, will be a major network advertiser and will have category exclusivity in the banking sector during Crackle's first year in Mexico.
"Banamex prides itself on continuously participating in innovative technological arenas that benefit its customers," said Mercedes Lopez Arratia, digital marketing director at Banamex. "Crackle provides an entertainment content platform that creates fun and unique experiences for the kind of audiences that we want to reach, and therefore we decided to sign on."
Crackle will offer new feature films weekly, and will maintain about 150 titles, including films from studios such as Columbia Pictures, TriStar Pictures, Screen Gems, Sony Pictures Classics and more, in addition to full-length television episodes. A sampling of the movie and TV offerings available in Latin America and Mexico at launch includes:
With this expansion, Crackle is now available in Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay and Venezuela.
In the U.S., Crackle has sustained wide reaching growth, attracting 16 million unique visitors across online, mobile and over the top devices monthly and more than 9 million Crackle mobile app downloads since its launch in April 2011. Crackle is also available in the UK, Canada and Australia.
About Crackle, Inc.
Crackle, Inc., a Sony Pictures Entertainment Company, is a multi-platform next-generation video entertainment network that distributes digital content including original short form series and full-length traditional television programming and feature films from Columbia Pictures, TriStar Pictures, Screen Gems and others. Crackle is one of the fastest growing entertainment destinations on the Internet today, offering audiences quality programming in a variety of genres, including comedy, action, sci-fi, horror, music and reality. Crackle reaches an impressive audience through its diverse online and mobile distribution network. Visit Crackle at crackle.com.