CULVER CITY, CA (May 8, 2012) - Jeffrey Reyna has been promoted to senior vice president, business affairs, U.S. distribution at Sony Pictures Television (SPT), it was announced today by Chris Elwell, executive vice president, U.S. distribution, to whom he reports.
In this role, Reyna will lead the U.S. distribution business affairs team across all lines of domestic distribution, including basic cable, subscription pay television, broadcast syndication and over-the-top subscription and free video-on-demand. He will also support SPT's advertiser sales group.
"Jeff has excelled at strategizing in an evolving and increasingly complex distribution landscape," said Elwell. "His forward-thinking approach has helped him become the effective leader he is today."
Reyna joined SPT in 2009 as vice president, business affairs, digital distribution, where he supported the company's rapidly expanding distribution activities, particularly as they engaged in new media. He also negotiated deals related to the acquisition and distribution of feature films, television properties, digital channels and other products across all platforms, and the production and distribution of mobile games and personalization products. Previously, Reyna served as senior counsel of legal, corporate and distribution for Sony Pictures Entertainment, where he handled distribution legal affairs. In that position, he negotiated a breadth of distribution deals with broadcast, cable and pay TV clients, with a focus on distribution across emerging digital platforms. Reyna first joined Sony Pictures in 2004 as a director of business and legal affairs for Sony Pictures Digital. Prior to joining the company, Reyna served as senior counsel for MSC Software Corporation.
ABOUT SONY PICTURES TELEVISION
Sony Pictures Television is one of the television industry's leading content providers. It produces and distributes programming in every genre, including series, telefilms, theatrical releases and family entertainment around the world and for every platform: broadcast and cable television, first-run and off-network syndication and digital distribution. In addition to one of the industry's largest libraries of feature films and television shows, SPT boasts a current program slate that includes the top-rated daytime dramas and game shows, landmark off-network series, original animated series and critically acclaimed primetime dramas, comedies and telefilms. Internationally, SPT produces 6,000+ hours of programming annually in over 70 countries. SPT is a leader in local language productions, some of which are co-produced with local partners, and sells SPE-owned formats around the world. To better serve its clients and partners worldwide, SPT maintains offices throughout the world, including Argentina, Australia, Brazil, Canada, France, Germany, Hong Kong, Hungary, India, Italy, Japan, Korea, Mexico, the Netherlands, the People's Republic of China, Russia, Singapore, Spain, Venezuela and the United Kingdom. SPT's worldwide television networks portfolio is a key strategy in SPE's long-range commitment to the global marketplace, with 120 channel feeds, which are available in 159 countries reaching more than 754 million households worldwide. SPT also creates original content for and manages SPE's premium video website, Crackle. Additionally, SPT owns Dutch entertainment company 2waytraffic, production company Embassy Row and Sony Movie Channel, and is a part owner of cable channel GSN, new 3D channel 3net, FEARnet, the premier horror/thriller website and VOD service, and national media sales company ITN Networks, Inc. SPT advertiser sales is one of the premiere national advertising sales companies, handling the commercial inventory in SPT's syndicated series as well as in all of SPE's digital businesses in the United States. SPT (www.sonypicturestelevision.com) is a Sony Pictures Entertainment company.