CULVER CITY, CA (July 10, 2012) - Philip Lynch has been promoted to senior vice president, digital networks & games, for Sony Pictures Television (SPT), it was announced today by Eric Berger, executive vice president, digital networks, SPT, to whom he reports.
In this role, Lynch is responsible for negotiating distribution deals and managing relationships with partners on behalf of Crackle, the studio's multi-platform video entertainment network worldwide, and for acquisitions and programming for Crackle's English language services in the US, UK, Canada and Australia. He will also oversee future expansion of Crackle into new territories. Additionally, Lynch supervises the game applications business for the studio's shows such as "Wheel of Fortune" and "Jeopardy!"
"Crackle has successfully expanded online, on mobile and OTT devices as well as across 23 territories," said Berger, "and Phil has been the center of it all. With his experience and vision, both Crackle and our games business are certain to thrive."
Previously, Lynch served as vice president, digital distribution & mobile entertainment where he managed all distribution, business development, licensing, account management and programming functions for the mobile games group as well as Crackle. In the last year under Lynch's purview, Crackle has expanded into the UK, Canada and Australia as well as launched applications on iOS, Android, Xbox, ROKU, GoogleTV and Playstation. Crackle was selected as a Top 5 Entertainment Application for 2011 and is ranked as a Top 5 application on Roku and Sony connected devices.
Lynch joined SPT in 2007 as director of digital distribution and services and launched Sony Pictures cross platform digital ad supported and transactional businesses. Beforehand, Lynch was vice president of business development at FUN Games and served in various business development and product roles at IAC/InterActive Corp, RampRate Advisors and Yahoo Music.
Lynch graduated from Brown University with a double bachelor's degree in organization behavior management and sociology. He currently serves as the class alumni communications officer for his graduating class.
ABOUT SONY PICTURES TELEVISION
Sony Pictures Television is one of the television industry's leading content providers. It produces and distributes programming in every genre, including series, telefilms, theatrical releases and family entertainment around the world and for every platform: broadcast and cable television, first-run and off-network syndication and digital distribution. In addition to one of the industry's largest libraries of feature films and television shows, SPT boasts a current program slate that includes the top-rated daytime dramas and game shows, landmark off-network series, original animated series and critically acclaimed primetime dramas, comedies and telefilms. Internationally, SPT produces 6,000+ hours of programming annually in over 70 countries. SPT is a leader in local language productions, some of which are co-produced with local partners, and sells SPE-owned formats around the world. To better serve its clients and partners worldwide, SPT maintains offices throughout the world, including Argentina, Australia, Brazil, Canada, Croatia, France, Germany, Hong Kong, Hungary, India, Italy, Japan, Korea, Mexico, the Netherlands, the People's Republic of China, Russia, Singapore, Spain, Venezuela and the United Kingdom. SPT's worldwide television networks portfolio is a key strategy in SPE's long-range commitment to the global marketplace, with 120 channel feeds, which are available in 159 countries reaching more than 754 million households worldwide. SPT also creates original content for and manages SPE's premium video website, Crackle. Additionally, SPT owns production company Embassy Row and Sony Movie Channel, and is a part owner of cable channel GSN, 3D channel 3net, FEARnet, the premier horror/thriller website and VOD service, and national media sales company ITN Networks, Inc. SPT advertiser sales is one of the premiere national advertising sales companies, handling the commercial inventory in SPT's syndicated series as well as in all of SPE's digital businesses in the United States. SPT (www.sonypicturestelevision.com) is a Sony Pictures Entertainment company.
About Crackle, Inc.
Crackle, Inc., a Sony Pictures Entertainment Company, is a multi-platform next-generation video entertainment network that distributes digital content including original short form series and full-length traditional television programming and feature films from Columbia Pictures, TriStar Pictures, Screen Gems and others. Crackle is one of the fastest growing entertainment destinations on the Internet today, offering audiences quality programming in a variety of genres, including comedy, action, sci-fi, horror, music and reality. Crackle reaches an impressive audience through its diverse online and mobile distribution network. Visit Crackle at www.crackle.com.