New York, NY - April 25, 2013 - When it comes to survival, we could all use a pointer or two from an expert. Overbrook Entertainment with Sony Pictures Entertainment have teamed up with GENERATOR - a leading provider of marketing and commerce solutions for the entertainment industry - to develop a 7-episode web series inspired by themes from the upcoming action movie After Earth, in theaters May 31.
In After Earth, a crash landing leaves teenager Kitai Raige (Jaden Smith) and his legendary father Cypher (Will Smith) stranded on Earth, 1,000 years after cataclysmic events forced humanity's escape. With Cypher critically injured, Kitai must embark on a perilous journey to signal for help, facing uncharted terrain, evolved animal species that now rule the planet, and an unstoppable alien creature that escaped during the crash. Father and son must learn to work together and trust one another if they want any chance of returning home. Columbia Pictures presents an Overbrook Entertainment/Blinding Edge Pictures production directed by M. Night Shyamalan from a screenplay by Gary Whitta and M. Night Shyamalan and a story by Will Smith, and produced by Caleeb Pinkett, Jada Pinkett Smith & Will Smith, James Lassiter, and M. Night Shyamalan.
Hosted by Les Stroud, the star of the hit TV series "Survivorman," the GENERATOR video series is a great companion to the After Earth film. Fans can follow Les through the weekly series as he takes on challenges inspired by the film, such as overcoming extreme hunger, combatting dehydration, and surviving freezing temperatures.
The official episode guide is as follows:
View the first episode here: http://youtu.be/QFDyyZYACOY. New episodes will be released weekly on the After Earth official store website (http://www.afterearthstore.com/home), as well as the official Facebook page, and YouTube channel. The episodes can also be found on the movie's official web site, AfterEarth.com.
About Overbrook EntertainmentOverbrook Entertainment, founded by partners James Lassiter and Will Smith, is committed to offering the highest quality entertainment focused in film and television and has produced a diverse slate of both critically acclaimed and blockbuster feature films, which have generated more than $2.5 billion dollars in worldwide box office receipts and even more in home video sales. Some of Overbrook's most successful films include ALI, HITCH, PURSUIT OF HAPPYNESS, I AM LEGEND, HANCOCK, SECRET LIVES OF BEES, and most recently THE KARATE KID. Overbrook's next feature project is AFTER EARTH, which is set for a May 2013 release.
About Sony Pictures EntertainmentSony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America, a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production, acquisition and distribution; television production, acquisition and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. For additional information, go to http://www.sonypictures.com/.
About GENERATORrelentlessGENERATOR provides direct-to-consumer marketing and commerce solutions to the entertainment industry, leveraging advanced platforms, proven processes, and skilled people to create profitable solutions for clients. Many of the biggest names in media rely on relentlessGENERATOR to build and maintain their online presences and successfully engage, activate, and sell directly to fans. relentlessGENERATOR provides these services on a global basis as an enterprise-wide solution for media brands that are embracing new, digital business models driven by rapidly changing consumer habits. For additional information, go to http://www.rgenerator.com.
For More Information Contact:Thai RandolphVP, Marketingthai@rgenerator.com