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  • RACHEL MIZUNO UPPED TO SENIOR VICE PRESIDENT, MARKETING, US DISTRIBUTION FOR SONY PICTURES TELEVISION
  • FOR IMMEDIATE RELEASE
  • RACHEL MIZUNO UPPED TO SENIOR VICE PRESIDENT, MARKETING, US DISTRIBUTION FOR SONY PICTURES TELEVISION
  • CULVER CITY, CA (August 6, 2013) - Rachel Mizuno has been promoted to senior vice president, marketing, US distribution for Sony Pictures Television (SPT), it was announced today by Sheraton Kalouria, executive vice president & chief marketing officer, SPT, to whom she reports.

    In this position, Mizuno is responsible for all marketing efforts in support of SPT's first-run and off-net syndication, SVOD, cable and broadcast sales businesses. This includes overseeing affiliate marketing, media strategy, consumer marketing and promotional campaigns.

    "Rachel's rich experience in the television industry and her commitment to innovation are key to our marketing efforts," says Kalouria. "Her deep understanding of the US broadcast syndication business and her exceptional affiliate relationships will help SPT achieve its business goals."

    A 19 year veteran of the television industry, Mizuno started her career working for KSBW-TV/Monterey and KSBY-TV/San Luis Obispo. She eventually moved to Los Angeles where she worked in sales for Columbia Tristar Television Distribution. In 1998, Mizuno began working on The Donny & Marie Show in station relations and was soon promoted to director, affiliate marketing and later executive director, affiliate marketing. Most recently, Mizuno served as vice president, marketing where she oversaw SPT's affiliate marketing department and developed and managed promotion and media plans for over 1200 television stations in top markets for syndicated programming. Additionally, she oversaw prominent consumer campaigns for syndicated fare such as The Dr. Oz Show, Seinfeld and for the upcoming The Queen Latifah Show, which launches in September.

    About Sony Pictures Television
    Sony Pictures Television (www.sonypicturestelevision.com), a Sony Pictures Entertainment company, is one of the television industry's leading content providers. It produces and distributes programming in every genre, around the world and for a multitude of platforms. In addition to one of the industry's largest libraries of award-winning feature films, television shows and formats, Sony Pictures Television (SPT) boasts a current program slate that includes top-rated daytime dramas and game shows, landmark off-network series, original animated series and critically acclaimed primetime dramas, comedies and telefilms. In addition to its US production business, SPT has 18 wholly-owned or joint venture production companies in 14 countries and also maintains offices in 33 countries. SPT's worldwide television networks portfolio includes 124 channel feeds available in 159 countries, reaching more than 840 million households worldwide. SPT also creates original content for and manages SPE's premium video website, Crackle. Additionally, SPT owns US production company Embassy Row and is a part owner of cable channel Game Show Network (GSN), 3D channel 3net, premier horror/thriller website and VOD service FEARnet and national U.S media sales company ITN Networks, Inc. SPT advertiser sales is one of the premier national advertising sales companies and handles the commercial inventory in SPT's syndicated series as well as in U.S. digital businesses including FEARnet, DrOz.com and PlayStation.

    Contact:
    Amanda Rose
    Coordinator, Communications
    amanda_rose@spe.sony.com
    310-244-3795