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  • FOR IMMEDIATE RELEASE
  • SONY PICTURES ENTERTAINMENT’S "PIXELS" TEAMS UP WITH MOBILE APP LEBLOX TO TAKE AUDIENCES INTO A 3D PIXILATED WORLD
  • CULVER CITY, Calif., December 17, 2014 - In advance of Sony Pictures Entertainment’s highly anticipated action comedy Pixels, in theaters July 24, 2015, the studio is teaming up with LEBLOX, the mobile pixel art app available in the iTunes App Store, to take audiences into the iconic pixilated world of videogame history featured in the film. The app launches today/recently launched, with Pixels as the exclusive US launch partner.

    LEBLOX reconnects users with the classic 8-bit look, but gives it a modern twist by building a platform to create in a 3D pixilated world: what was once considered a technological limitation is now an artistic signature. Users are limited only by their own imaginations – LEBLOX gives users the power to design all kinds of 3D pixilated objects, create their own retro 8-bit avatars through a fun and user-friendly interface, photobomb their creations, share those avatars via social networks, and even purchase a 3D-printed version to be mailed to themselves.

    In the Pixels integration, users will be able to choose from a selection of special Pixels themed graphics, created especially for the integration, modify and customize those graphics, then photobomb and share them on social media.

    Commenting on the announcement, Elias Plishner, Executive Vice President, Digital Marketing for Sony Pictures, said, "We love the LEBLOX integration and the idea of bringing retro 8-bit design into a 3D environment. It's a perfect match for the core theme of Pixels, in which classic video games invade the real world."

    In Pixels, when intergalactic aliens misinterpret video-feeds of classic arcade games as a declaration of war against them, they attack the Earth, using the games as models for their various assaults. President Will Cooper (Kevin James) has to call on his childhood best friend, ’80s video game champion Sam Brenner (Adam Sandler), now a home theater installer, to lead a team of old-school arcaders (Peter Dinklage and Josh Gad) to defeat the aliens and save the planet. Joining them is Lt. Col. Violet Van Patten (Michelle Monaghan), a specialist supplying the arcaders with unique weapons to fight the aliens. The film is directed by Chris Columbus. The screenplay is by Tim Herlihy and Timothy Dowling, with a screen story by Tim Herlihy, based on the short film by Patrick Jean. The producers are Adam Sandler, Chris Columbus, Mark Radcliffe, and Allen Covert.

    About Sony Pictures Entertainment
    Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production, acquisition and distribution; television production, acquisition and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. For additional information, go to http://www.sonypictures.com.

    Contact:
    Jean Guerin
    SVP, Media Relations
    Sony Pictures Entertainment
    310.244.2923