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  • FOR IMMEDIATE RELEASE
  • SONY PICTURES NAMES JOHN RESTALL EXECUTIVE VICE PRESIDENT, DOMESTIC MARKETING RESEARCH
  • CULVER CITY, Calif., March 30, 2015 - Sony Pictures Entertainment has named John Restall as executive vice president, Domestic Marketing Research, it was announced today by Dwight Caines, president, Theatrical Marketing for Sony Pictures. In his new role, Restall will report to Caines as he oversees all domestic theatrical market research efforts for the studio's marketing department, helping to shape and manage the studio's messaging for all films. Restall will collaborate closely with his international research counterparts, who report to Michael Horn, president of International Marketing for the studio.

    Restall joins Sony Pictures from the research firm Nielsen NRG, where, as SVP, Client Consulting, he served as the lead account representative for several of the firm's studio clients, overseeing the design, analysis and management of ad testing, tracking, screenings, positioning studies, brand studies, exit polls, and focus groups. An attorney by training, Restall also previously served in Research Analysis at MarketCast.

    Commenting on the announcement, Caines said, "John has deep understanding of market research, which, combined with his experience and position at NRG, have given him incredible insight into the best practices across the industry. That's a huge win for our studio. He's uniquely qualified and the best possible candidate to step in to oversee our domestic research group."

    ABOUT SONY PICTURES ENTERTAINMENT
    Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production, acquisition and distribution; television production, acquisition and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. For additional information, go to http://www.sonypictures.com.

    Contact:
    Jean Guerin
    SVP, Media Relations
    Sony Pictures Entertainment
    310.244.2923