FOR IMMEDIATE RELEASE
Sony Pictures Unveils Culver City Landmark "Rainbow"
New Public Art Installation Soars Above Historic Lot
CULVER CITY, CA - October 1, 2012 - Sony Pictures Studios and the city of Culver City today announced the unveiling of "Rainbow" a public art installation by American sculptor Tony Tasset. Soaring 94 feet high, just beyond the Madison Street entrance to Studio's historic lot, "Rainbow" is a multi-colored steel arc 188 feet across.
For the concept of "Rainbow," Tasset was inspired by multiple factors including rainbows as a symbol for imagination and optimism. The work references "The Wizard of Oz" film, which was shot on the former MGM lot (now Sony Pictures Studios) in Culver City in the late 1930s.
"I watched a lot of old movies on television as a kid back in the 70's, so when I had an opportunity to make a work for this historic lot I just had to honor 'The Wizard of Oz,'" said Tasset. "At 94 feet, 'Rainbow' may not be a modest piece, but its goal is modest. I simply want to add a little color to the lives of the everyday commuter or visitor to Culver City who passes by Sony Pictures."
"As part of our commitment to this community and Culver City's '1% for Arts' requirement, we are proud to bring Tony's work to life on our lot," remarked Michael Lynton, CEO of Sony Entertainment, Inc.
Sony Pictures Co-Chairman Amy Pascal added, "'Rainbow' is big and fun; it makes you smile. We're thrilled to celebrate the incredible history of entertainment, this city and our lot."
"We are thrilled to unveil such a bold and cheerful new landmark for Culver City, just at a time when the community is going through an exciting renaissance as a hub of food, arts, and entertainment," said Mayor Andrew Weissman. "I think 'Rainbow' will put a smile on the faces of anyone visiting Culver City."
For visitors interested in an up-close look at the area's most colorful new photo-op, Sony Pictures' long-running studio tour program is open to the public, with tickets available at http://www.sonypicturesstudiostours.com. Additionally, every year from Labor Day to November 30th, Sony Pictures offers 1000 free studio tours to Culver City residents through the local Chamber of Commerce.
Funding for the project comes in part from Sony Pictures' Art in Public Places Program requirement related to the studio's construction project of two new office buildings and a parking lot, which opened in 2009 and were awarded with LEED Gold Certification by the U.S. Green Building Council. Development of "Rainbow" began in June 2011 and the work was fabricated by Carlson Arts LLC.
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America, a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production, acquisition and distribution; television production, acquisition and distribution; home entertainment acquisition and distribution; worldwide television networks; digital content creation and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of entertainment in 159 countries. Sony Pictures Entertainment can be found on the World Wide Web at www.sonypictures.com.
For more information about the City of Culver City, please visit www.culvercity.org.