FOR IMMEDIATE RELEASE
Danielle Misher To Head Marketing For Screen Gems
CULVER CITY, Calif., June 5, 2015 - Danielle Misher has been promoted to Executive Vice President, Marketing for Screen Gems, it was announced today by Josh Greenstein, president, Worldwide Marketing and Distribution for Sony Pictures Entertainment. Misher will report to Dwight Caines, president of Domestic Theatrical Marketing for Sony Pictures Entertainment.
In her new role, Misher will oversee the creation of trailers, posters, television ads, and other marketing materials as well as the publicity campaigns that support Screen Gems' theatrical releases. Misher previously served as Senior Vice President, Marketing for Screen Gems, leading publicity campaigns for the Think Like a Man, Underworld and Resident Evil franchises, as well as The Wedding Ringer, Heaven is for Real and Easy A.
Commenting on the announcement, Greenstein said, "Danielle has excelled at Screen Gems, creating campaigns that are both innovative and incredibly effective. Those first-rate instincts for understanding what resonates with audiences will be a great asset in her expanded role."
Clint Culpepper, president of Screen Gems, added, "I've worked very closely with Danielle for 13 years and am convinced that there is not a better executive out there for this position, and I am thrilled that she accepted this new role. Danielle is an incredibly gifted marketer who has already earned the deep respect of the entire executive team and of our filmmakers. I look forward to an exciting and successful partnership with her."
Misher joined Screen Gems in 2002 as Vice President, Publicity, later being promoted to Senior Vice President and then expanding her role to include marketing. She previously worked at MGM as a Senior Publicist and began her entertainment industry career in the film publicity department at Rogers & Cowan.
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