Sony Pictures Television Names Klaudia Bermudez-Key Senior Vice President And General Manager, Spe Networks Latin America

MIAMI, FL (16 June 2009) - Sony Pictures Television (SPT) announced today that Klaudia Bermudez-Key has been named senior vice president and general manager, SPE Networks Latin America. Bermudez-Key will oversee all of the television networks under the SPE Networks Latin America umbrella, including Sony Entertainment Television (SET), AXN and Animax, and will also work with SPT's international networks group in Los Angeles to explore potential new networks initiatives. She reports to T.C. Schultz, SPT's executive vice president, international networks, Latin America, who made the announcement today.

"Klaudia has proven herself to be an innovative leader and I'm confident she'll lead our networks team in Latin America to even greater success," said Schultz. "We're fortunate that an executive with her experience, dedication and knowledge of the marketplace has accepted to take on this new challenge."

Most recently Bermudez-Key served as SPT's senior vice president and general manager, advertising sales, Latin America. In this position she oversaw all advertising sales in Latin America on behalf of SPT's branded television networks - SET, AXN and Animax, as well as third parties such as E!, A&E, History Channel, Casa Club and MGM. She was also responsible for SPT's advertising sales offices in Mexico, Brazil and Panama. She joined SPT in 1998 as vice president and general manager, advertising sales, Latin America. Prior to joining SPT, Bermudez-Key was director of sales at CBS Telenoticias in Miami. She was previously national sales manager at Telemundo's WSCV-TV in Miami.

SET is a leading general entertainment channel broadcasting to over 22 million households throughout Latin America and Brazil. SET Latin America airs top U.S. hit series such as Desperate Housewives and Grey's Anatomy, just weeks after their U.S debut. AXN offers all forms of high-energy, quality entertainment and is available in over 21 million households throughout Latin America and Brazil. AXN Latin America delivers young adult viewers 18-34 an around-the-clock fix of the best U.S. network series, specials, compelling original programming, and blockbuster features. ANIMAX Latin America airs the best in Japanese anime and is available in 12 million households.

About Sony Pictures Television

Sony Pictures Television is one of the television industry's leading content providers. It produces and distributes programming in every genre, including series, telefilms, theatrical releases and family entertainment around the world and for every platform: broadcast and cable television, first-run and off-network syndication and digital distribution. In addition to one of the industry's largest libraries of feature films and television shows, SPT boasts a current program slate that includes the top-rated daytime dramas and game shows, landmark off-network series, original animated series and critically acclaimed primetime dramas, comedies and telefilms. Internationally, SPT is a leader in local language productions around the world, some of which are co-produced with local partners and sells SPE-owned formats in approximately 70 countries. To better serve its clients and partners worldwide, SPT maintains offices throughout the world, including Argentina, Australia, Brazil, Canada, France, Germany, Hong Kong, Hungary, India, Italy, Japan, Korea, Mexico, the Netherlands, the People's Republic of China, Russia, Singapore, Spain, Venezuela and the United Kingdom. SPT's worldwide television networks portfolio is a key strategy in SPE's long-range commitment to the global marketplace, with 114 channel feeds, which are available in more than 130 countries reaching almost 400 million households worldwide. SPT also creates original content for and manages SPE's premium video website, Crackle. Additionally, SPT is a part owner of cable channel GSN, FEARnet, the premier horror/thriller website and VOD service, and national media sales company ITN Networks, Inc. SPT advertiser sales is one of the premiere national advertising sales companies, handling the commercial inventory in SPT's syndicated series as well as in all of SPE's digital businesses in the United States, and for Sony Music Entertainment. SPT ( is a Sony Pictures Entertainment company.

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