Rich Peluso Joins Sony Pictures Home Entertainment As Vice President Of Affirm Films

CULVER CITY, CALIF. (July 13, 2009) - Rich Peluso joins Sony Pictures Home Entertainment as Vice President of Affirm Films, SPHE's faith label, which played a key role in helping to bring films like Fireproof and Facing the Giants to wide audiences. The announcement was made today by Robert Rubin, Executive Vice President, SPHE, to whom Peluso reports.

Based in Franklin, TN, Peluso most recently worked as a consultant to SPHE. Peluso had previously held posts that focus on the faith and entertainment arenas, including President of The Safe Side Company and President of EMI Christian Music Group Distribution, a division of EMI Music North America.

In his new role, Peluso will work alongside Steve Okin, Vice President of Family Entertainment, and will be responsible for acquiring, developing, and marketing films that entertain and inspire families and people of faith. In addition to identifying new opportunities for Affirm Films, Peluso will also explore ways to use SPHE's extensive catalog to introduce new audiences to quality and uplifting entertainment.

In making the announcement, Rubin stated, "We are very impressed by Rich's depth of experience, enthusiasm and strong relationships. His appreciation for the interests of the faith community and his desire to bring entertainment with a positive message to families everywhere make him the ideal person to round out the Affirm Films team."

Peluso studied at Montgomery College in Maryland and the Center for Creative Leadership.

About Sony Pictures Home Entertainment

Sony Pictures Home Entertainment is a Sony Pictures Entertainment company. SPE is a subsidiary of Sony Corporation of America, (SCA), a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production and distribution; television production and distribution; digital content creation and distribution; worldwide channel investments; home entertainment acquisition and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of filmed entertainment in 100 countries. Sony Pictures Entertainment can be found on the World Wide Web at

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