FOR IMMEDIATE RELEASE
Sony Pictures Television And Sunjin Entertainment To Produce Korean Content For Local Audiences
First co-production project is adapting scripted format of SPT's Emmy-winning "The Nanny" for Korean broadcasters
CULVER CITY, Calif., December 4, 2009 - Sony Pictures Television (SPT) announced today that it has reached an agreement with Sunjin Entertainment in Korea to develop and produce a television series for local broadcasters. The agreement makes SPT the first Hollywood studio to work with a local production company to develop and produce Korean television series.
Under the agreement, SPT and Sunjin Entertainment will initially focus on producing content adapted from SPT's extensive catalog. The first co-production project will be localizing SPT's scripted comedy series, The Nanny.
Produced uniquely for the Korean audience, SPT and Sunjin Entertainment are working carefully to ensure the new television series captures the look, feel and attitude of the original while enhancing it with local flavor to make it more appealing to the Korean audience. SPT has been a leading producer of local-language television content and has adapted The Nanny in Argentina, Chile, Ecuador, Greece, Indonesia, Mexico, Poland, Russia and Turkey.
"We see a lot of opportunities in Korea, and we hope The Nanny will be the first of many," said Christoph Pachler, SPT's senior vice president, strategy and operations, who oversees the initiative. "The Nanny has such universal appeal, and with our proven track record in adapting U.S. series, our collaboration with Sunjin Entertainment will create a local version that the Korean audience will embrace."
Ms. Lee Yun Kyung, president of Sunjin Entertainment, added, "We're confident that Sony Pictures Television's success in localizing U.S. sitcoms, Sunjin's experience in Korea, the incredible local talent in Korea and the sophistication of the Korean television market will make this the first of many successful collaborations."
About Sony Pictures Television
Sony Pictures Television is one of the television industry's leading content providers. It produces and distributes programming in every genre, including series, telefilms, theatrical releases and family entertainment around the world and for every platform: broadcast and cable television, first-run and off-network syndication and digital distribution. In addition to one of the industry's largest libraries of feature films and television shows, SPT boasts a current program slate that includes the top-rated daytime dramas and game shows, landmark off-network series, original animated series and critically acclaimed primetime dramas, comedies and telefilms. Internationally, SPT is a leading producer of local language scripted and non-scripted programming. SPT also sells SPE-owned formats in approximately 70 countries. To better serve its clients and partners worldwide, SPT maintains offices throughout the world, including Argentina, Australia, Brazil, Canada, France, Germany, Hong Kong, Hungary, India, Italy, Japan, Korea, Mexico, the Netherlands, the People's Republic of China, Russia, Singapore, Spain, Venezuela and the United Kingdom. SPT's worldwide television networks portfolio, which includes branded networks AXN, Sony Entertainment Television, and Animax, is a key strategy in SPE's long-range commitment to the global marketplace, with 119 channel feeds available in more than 130 countries, reaching almost 400 million households worldwide. SPT also creates original content for and manages SPE's premium video website, Crackle. Additionally, SPT is a part owner of cable channel GSN, FEARnet, the premier horror/thriller website and VOD service, and national media sales company ITN Networks, Inc. SPT advertiser sales is one of the premiere national advertising sales companies, handling the commercial inventory in SPT's syndicated series as well as in all of SPE's digital businesses in the United States, and for Sony Music Entertainment. SPT (www.sonypictures.com) is a Sony Pictures Entertainment company.
About Sunjin Entertainment
Established in 2004, Sunjin Entertainment is an independent television production company in Korea. Sunjin began as an events and live performances management company, and has expanded to produce numerous video and multimedia programs for governmental agencies in Korea. Ms. Lee Yun Kyung, an accomplished producer and marketing and public relations executive, has been Sunjin's president and chief executive officer since 2008, and is charged with leading its efforts to produce television programming for terrestrial and cable channels, with a strong focus on bringing fresh forms of entertainment to Korea.
For enquiry, please contact
David Chau, Madison Communications (for SPT Asia)
Tel: (+852) 2881 1787, Email: firstname.lastname@example.org
Catherine Tang, Madison Communications (for SPT Asia)
Tel: (+852) 2881 8732, Email: email@example.com