Sony Entertainment Television Unveiled In The Baltics

Now Available in Estonia and Rolling Out Across the Region

London, June 1, 2010 - Sony Pictures Television (SPT) announced today that Sony Entertainment Television, its popular general entertainment channel brand, has launched in Estonia via carriage agreements with Elion (IPTV) and Starman (cable and pay DTT). Estonian audiences will be able to select either original language audio or choose to watch programming dubbed into Russian, with both options incorporating Estonian subtitles. The announcement was made by Ross Hair, executive vice president, international networks, SPT.

"The introduction of Sony Entertainment Television to the Baltics region is an important new milestone for the growth of the brand in Europe,” commented Hair. "We are thrilled to be launching the channel in Estonia look forward to entertaining audiences there for years to come."

Sony Entertainment Television offers a popular programming mix with something for everyone in the18 to 49 age group, including: America's Next Top Model, Sex and the City, Scrubs, Two and a Half Men, Everybody Loves Raymond, Will & Grace, Nip/Tuck and ER. In addition to boasting plenty established favourites, all in one place, the channel also offers territory premieres such as Rules of Engagement, King of Queens, Damages and The Tudors. The channel also airs weekly movies from Sony Pictures Entertainment and other leading Hollywood studios.

SPT continues to advance negotiations with operators across the Baltics as the company seeks to broaden distribution of Sony Entertainment Television throughout the region.

Sony Entertainment Television - which is watched in more than 103 countries, reaching more than 95 million households - is the first SPT channel brand to launch in the Baltics. Sony Pictures Television's international networks division in EMEA is a leading pay-TV business in the region via channel brands AXN, Sony Entertainment Television and ANIMAX. The European and African business reaches subscribers across Spain, Portugal, Germany, Italy, Central and Eastern Europe, Africa, Russia, Ukraine and the countries of the CIS. In addition to linear TV channels broadcast via cable, DTH, DTT and IPTV, SPT's networks brands are also available across a range of digital platforms for free and subscriber-based on-demand viewing.

About Sony Pictures Television

Sony Pictures Television is one of the television industry's leading content providers. It produces and distributes programming in every genre, including series, telefilms, theatrical releases and family entertainment around the world and for every platform: broadcast and cable television, first-run and off-network syndication and digital distribution. In addition to one of the industry's largest libraries of feature films and television shows, SPT boasts a current program slate that includes the top-rated daytime dramas and game shows, landmark off-network series, original animated series and critically acclaimed primetime dramas, comedies and telefilms. Internationally, SPT is a leader in local language productions around the world, some of which are co-produced with local partners and sells SPE-owned formats in approximately 70 countries. To better serve its clients and partners worldwide, SPT maintains offices throughout the world, including Argentina, Australia, Brazil, Canada, France, Germany, Hong Kong, Hungary, India, Italy, Japan, Korea, Mexico, the Netherlands, the People's Republic of China, Russia, Singapore, Spain, Venezuela and the United Kingdom. SPT's worldwide television networks portfolio is a key strategy in SPE's long-range commitment to the global marketplace, with 114 channel feeds, which are available in more than 130 countries reaching almost 400 million households worldwide. SPT also creates original content for and manages SPE's premium video website, Crackle. Additionally, SPT is a part owner of cable channel GSN, FEARnet, the premier horror/thriller website and VOD service, and national media sales company ITN Networks, Inc. SPT advertiser sales is one of the premiere national advertising sales companies, handling the commercial inventory in SPT's syndicated series as well as in all of SPE's digital businesses in the United States, for Sony Music Entertainment and for the Tennis Channel. SPT is a Sony Pictures Entertainment company.


Eileen Morrison
Sony Pictures Television International