FOR IMMEDIATE RELEASE
Crackle Goes International
Sony Pictures' Multi-Platform Video Entertainment Network Launches in the UK and Australia
LONDON, UK, SYDNEY, AU and CULVER CITY, CA June 9, 2010 - Crackle, Sony Pictures Entertainment's multi-platform video entertainment network is now available in the United Kingdom and Australia, it was announced today by Eric Berger, senior vice president, digital networks, and Paul Littmann, senior vice president, pay television and new media, international distribution, Sony Pictures Television (SPT).
Crackle's unique mix of high-quality content can now be found in both markets, as well as in the U.S., at http://www.crackle.com, as well as at AOL, Bebo, Boxee, Break, Dailymotion, Friendster, Metacafe and YouTube, and via Sony's Bravia Internet Video enabled television sets. Advertiser supported, Crackle features original short-form series, full-length and short-form television shows, and motion pictures from the vast Sony Pictures library.
"With unmatched premium content, from acclaimed originals to movie favorites, Crackle has built a proven distribution and ad network in the U.S. that we're replicating now around the world," said Berger. "Our content is chosen and programmed for the true video buff who loves movies and television shows and also wants to discover the best new content on the web."
"Crackle is a great example of SPT's strategy to bring great content to consumers and advertisers on a variety of platforms," said Littmann. "Given its success in the U.S., it's the perfect time to extend Crackle's reach internationally."
A sampling of Crackle's current lineup includes:
Crackle's programming will appear on partner sites via the proprietary Crackle player, which provides content protection and consolidated, dynamic ad serving, available across all territories. Crackle's advertising inventory will be managed in the UK by Unanimis Consulting and in Australia by Ignite Media Brands Group http://www.fcircle.com.au.
Crackle, Inc., a Sony Pictures Entertainment Company, is a multi-platform next-generation video entertainment network that distributes digital content including original short form series and full-length traditional programming from Sony Pictures' vast library of television series and feature films. Crackle is one of the fastest growing entertainment destinations on the Internet today, offering audiences quality programming in a variety of genres, including comedy, action, sci-fi, horror, music and reality. Crackle reaches an impressive audience through its diverse online and mobile distribution network. Visit Crackle at http://www.crackle.com.
Sony Pictures Television