FOR IMMEDIATE RELEASE
Sony Pictures Earns Ema Green Seal Awards For Sustainable Production On 12 Films
Culver City, Calif - October 19, 2010 - Columbia Pictures has optioned the rights for the non-fiction book Sony Pictures Entertainment (SPE) today announced that the Environmental Media Association selected twelve Sony/Columbia Pictures films to receive EMA Green Seal Awards. The films recognized include Eat, Pray, Love; SALT, The Green Hornet, The Social Network, Grown Ups, Karate Kid, Bad Teacher, Battle: Los Angeles, The Other Guys, Anonymous, How Do You Know, and Just Go With It. The recognition was given at the EMA Awards event on October 16th at the Warner Bros Lot in Los Angeles.
"As a studio, we are honored to receive this recognition from the EMA and Green Seal and congratulate the individuals behind each of these exciting productions who committed to make a difference in the world as they made great movies," said Gary Martin, President of Production Administration and Studio Operations, Sony Pictures Entertainment. "We strive to make environmental sustainability a core component of our business practices across the studio and each of our productions plays a huge role in our success."
"We understand all the hard work and dedication it requires to promote sound environmental practices within the fast-paced production world, so we are proud to recognize your efforts with our EMA Green Seal," said Debbie Levin, President of the Environmental Media Association.
The Environmental Media Association along with its partner, Green Seal, created the EMA Green Seal Program to simultaneously promote sustainable production methods and provide recognition for those in the entertainment industry who've made strides in incorporating such practices. The Program includes film and television productions as well as award shows and galas.
The Program's criteria cover all facets of a production and provide a practical and comprehensive guide to environmentally responsible filmmaking and event planning. In each area of focus, the criteria include specific environmental actions in order to help producers focus their greening efforts. The EMA Green Seal Program is designed to be flexible enough that any production can potentially qualify, regardless of budget or size. The Program is based on a self-assessment by the production company on how well it complies with the Program criteria developed by EMA and Green Seal.
Led by SPE's Chairman and CEO Michael Lynton, and Co-Chairman and Chairman of the Motion Pictures Group, Amy Pascal, the studio's emphasis on the pursuit of environmental sustainability has taken on a new energy in the past two years. Goals announced in the fall of 2008 include a commitment to go "zero waste" on the studio's main lot. A composting program in partnership with the City of Culver City has helped move the company significantly forward to meet that goal. In addition to the LEED building project and other facilities and operations initiatives, the studio is pursuing sustainable practices across production, consumer products, employee programs and community outreach. For more information on SPE's sustainability efforts, visit: http://www.sonypictures.com/green/.
About the Environmental Media Association
The Environmental Media Association (EMA) is a Non-Profit 501(c)3 Organization founded in 1989 by Cindy and Alan Horn and Lyn and Norman Lear. EMA is dedicated to harnessing the power of celebrity and the media to promote sustainable lifestyles and believes through positive role modeling the entertainment community can inspire consumers to take action. The organization has grown into a diverse group of industry professionals from film, television and music dedicated to the mission of promoting environmental awareness through the entertainment business and the media. EMA serves as a valuable link between the entertainment industry and the environmental community. For more information about The Environmental Media Association (EMA), visit www.ema-online.org
ABOUT SONY PICTURES ENTERTAINMENT
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America, a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production and distribution; television production and distribution; home entertainment acquisition and distribution; a global channel network; digital content creation and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of entertainment in more than 140 countries. Sony Pictures Entertainment can be found on the World Wide Web at http://www.sonypictures.com.