FOR IMMEDIATE RELEASE
Sony Pictures Television To Launch UK Channel April 7
Sony Entertainment Television New Channel 157 On Sky
March 9, 2011 (London)—Sony Pictures Television announced today that its first Sony-branded channel for the UK, Sony Entertainment Television, will debut April 7th on the Sky platform, where it will be available to more than 10 million households across the UK and Republic of Ireland. The English language general entertainment network will be available on Sky channel 157.
A contemporary female-skewing channel targeting women 25-54 and filled with quality dramas, comedies and movies from around the world, Sony Entertainment Television is the latest channel to join Sony Pictures Television's stable of networks, which reach more than 500 million households worldwide.
At launch, the channel line-up will feature UK premieres such as the critically-acclaimed drama HawthoRNe, and a range of familiar programming including the award-winning series Huff and the irreverent marital comedy Til Death.
Movies will feature in a 9pm slot from Thursday to Monday with blockbusters such as the The Da Vinci Code, All The King's Men and Philadelphia. In addition, Hollywood classics and compelling features will transmit in a dedicated afternoon movie slot at 2pm.
"The UK is a pivotal market for us as we continue to grow our television business," said Eddie Nelson, senior vice president, networks, EMEA. "Sony Entertainment Television has enjoyed success around the world bringing the best international hits to viewers and we intend to create that same success here, with content specifically chosen for the UK audience."
The new channel will be headed up in the UK by Kate Marsh and Sony Entertainment Television will also have a "plus one" channel, located on channel 190.
About Sony Pictures Television
Sony Pictures Television is one of the television industry's leading content providers. It produces and distributes programming in every genre, including series, telefilms, theatrical releases and family entertainment around the world and for every platform: broadcast and cable television, first-run and off-network syndication and digital distribution. In addition to one of the industry's largest libraries of feature films and television shows, SPT boasts a current program slate that includes the top-rated daytime dramas and game shows, landmark off-network series, original animated series and critically acclaimed primetime dramas, comedies and telefilms. Internationally, SPT is a leader in local language productions around the world, some of which are co-produced with local partners, and sells SPE-owned formats in approximately 70 countries. To better serve its clients and partners worldwide, SPT maintains offices throughout the world, including Argentina, Australia, Brazil, Canada, France, Germany, Hong Kong, Hungary, India, Italy, Japan, Korea, Mexico, the Netherlands, the People's Republic of China, Russia, Singapore, Spain, Venezuela and the United Kingdom. SPT's worldwide television networks portfolio is a key strategy in SPE's long-range commitment to the global marketplace, with 132 channel feeds, which are available in more than 142 countries reaching more than 500 million households worldwide. SPT also creates original content for and manages SPE's premium video website, Crackle. Additionally, SPT owns Dutch entertainment company 2waytraffic, production company Embassy Row and Sony Movie Channel, and is a part owner of cable channel GSN, new 3D channel 3net, FEARnet, the premier horror/thriller website and VOD service, and national media sales company ITN Networks, Inc. SPT advertiser sales is one of the premiere national advertising sales companies, handling the commercial inventory in SPT's syndicated series as well as in all of SPE's digital businesses in the United States. SPT (www.sonypicturestelevision.com) is a Sony Pictures Entertainment company.
For further information, contact:
Sony Pictures Television
Tel: +44 207 533 1363