Veronica Pimstein Named Senior Vice President, Creative, Production, Latin America For Sony Pictures Television

MIAMI, Fla., (September 12, 2011) - Veronica Pimstein has been named senior vice president of creative, Latin America/US Hispanic production for Sony Pictures Television (SPT), it was announced today by Donna Cunningham, managing director and executive vice president, production, Latin America/US Hispanic, SPT, to whom she reports.

In this role, Pimstein will oversee creative for the company's US Hispanic and Latin American production businesses, foster relationships with writers and creative talent in the region and supervise new concepts from the idea stage through series for all scripted programming.

"With more than 25 years of development and production experience on some of the best known serial and weekly dramas from Mexico and the US, Veronica's strong background in story and character development and execution, combined with her collaborative approach to production is a perfect fit for our business needs," said Cunningham. "Her unique skill set and dynamic relationships in the region will enable us to deliver high quality scripted product to our network and production partners in the region."

Prior to joining SPT, Pimstein served as executive producer of dramatic productions for Univisión Telefutura where she was responsible for all aspects of production including selection and development of scripts, directors, editors, casting, locations and sets, as well as maintaining esthetic development of each production, and supervision of the final edition for a variety of highly acclaimed programs. Such productions include La Marca del Deseo (2008), script adaptation for Amas de Casa Desesperadas (2008), Así es La Vida (2007-08), Por Amor (2006-07) as well as producer editor for the US version, India (2010) and Vecinos (2009). Pimstein's productions have also received awards from the Association of Entertainment, Critics of New York, TV y Novelas, AMPRYT and Fundación Mora de Venezuela, and a Sentinel Health Award.

Pimstein began her career as associate producer for Televisa on the Emmy-nominated children's series Carrusel, which became México's top-rated telenovela. In this role, Pimstein assisted with the production of numerous telenovelas and primetime dramas acting as associate producer for Simplemente Maria, associate producer and sole adapter for La Pícara Soñadora (1992-93) and executive producer of Marimar (1994-98).

Pimstein holds a BA in Communications from Universidad Anáhuac in México City and graduated from the NY School of Interior Design in 2000.

Sony Pictures Television is one of the television industry's leading content providers. It produces and distributes programming in every genre, including series, telefilms, theatrical releases and family entertainment around the world and for every platform: broadcast and cable television, first-run and off-network syndication and digital distribution. In addition to one of the industry's largest libraries of feature films and television shows, SPT boasts a current program slate that includes the top-rated daytime dramas and game shows, landmark off-network series, original animated series and critically acclaimed primetime dramas, comedies and telefilms. Internationally, SPT is a leader in local language productions around the world, some of which are co-produced with local partners, and sells SPE-owned formats in approximately 70 countries. To better serve its clients and partners worldwide, SPT maintains offices throughout the world, including Argentina, Australia, Brazil, Canada, France, Germany, Hong Kong, Hungary, India, Italy, Japan, Korea, Mexico, the Netherlands, the People's Republic of China, Russia, Singapore, Spain, Venezuela and the United Kingdom. SPT's worldwide television networks portfolio is a key strategy in SPE's long-range commitment to the global marketplace, with 120 channel feeds, which are available in 159 countries reaching more than 543 million households worldwide. SPT also creates original content for and manages SPE's premium video website, Crackle. Additionally, SPT owns Dutch entertainment company 2waytraffic, production company Embassy Row and Sony Movie Channel, and is a part owner of cable channel GSN, new 3D channel 3net, FEARnet, the premier horror/thriller website and VOD service, and national media sales company ITN Networks, Inc. SPT advertiser sales is one of the premiere national advertising sales companies, handling the commercial inventory in SPT's syndicated series as well as in all of SPE's digital businesses in the United States. SPT ( is a Sony Pictures Entertainment company.