FOR IMMEDIATE RELEASE
Sony Pictures Television And Band TV Sign Three-Series Co-Production Deal
"The Nanny" Is First of Three Co-Productions to Air in Brazil
SAO PAULO, BRAZIL (October 25, 2011) - Band TV and Sony Pictures Television (SPT) today announced that they have entered into a three-year co-production agreement to produce three primetime sitcoms to premiere on Band. The co-productions will be produced by SPT's Floresta, the first of which will be a local version of the hit U.S. comedy "The Nanny." The announcement was made by Marcelo Meira, vice president, Band TV, and Elisabetta Zenatti, general manager, Floresta.
Consisting of 180 episodes, the hit comedy will air daily, Monday through Friday on Band TV next year. As part of the agreement, Floresta and Band will produce two additional primetime sitcoms over the course of the partnership. The series will be either local versions of formats from SPT's scripted format catalogue or original productions. The parties will share distribution of the series worldwide.
"We are delighted to work with an esteemed partner such as Band to develop high-quality comedies that will resonate with the Brazilian audience," said Zenatti. "There is a growing appetite for sitcoms in Latin America and we are confident our production expertise combined with Band's ability to launch compelling programming will meet the increased demand and entertain audiences across the region."
"Our program schedule is family driven, which is why we aim to be a place for viewers to enjoy the sitcom genre, which is consolidated abroad, but not yet in Brazil," said Meira. "We will adapt content to the Brazilian audience, with brand new episodes and characters from the original series".
"The Nanny" follows Fran Fine, a street-smart young woman with a face out of Vogue and a voice out of New York as she stumbles upon an opportunity to become a nanny to the children of a wealthy widower, Maxwell Sheffield. Soon Fran, with her offbeat nurturing and no-nonsense honesty, touches Maxwell as well as the kids. Maggie blossoms under Fran's care from an awkward, shy teenager into a confident young woman, and young Grace no longer needs daily therapist visits. Mischievous Brighton is still convinced he doesn't need a nanny. The butler quickly recognizes Fran's gift at bringing warmth back to the household. Max Sheffield is clearly smitten with Fran, and she with him. But whether he will ever admit it to himself and the world is uncertain.
Following its success on CBS in the U.S. for six years, local versions of the "The Nanny" have been produced in nine countries including Argentina, Chile, Ecuador, Mexico and Russia.
ABOUT BAND TV
Band TV is the leading company of Bandeirantes Communications Group, the largest media group in Brazil, in operation for over 74 years. With 99 stations in Brazil, its coverage includes 88% of the country. Starting in May 1967, Band is a national reference in journalism, sports and entertainment, and always had its programming focused on family attractions, especially TV news, sports events, telenovelas, reality shows, series, sitcoms, variety and late-night shows. Among them, such hits as "Agora é Tarde", "CQC", "A Liga", "Policia 24h", "Julie e os Fantasmas", "Projeto Fashion", and "Brasil Urgente".
ABOUT SONY PICTURES TELEVISION
Sony Pictures Television is one of the television industry's leading content providers. It produces and distributes programming in every genre, including series, telefilms, theatrical releases and family entertainment around the world and for every platform: broadcast and cable television, first-run and off-network syndication and digital distribution. In addition to one of the industry's largest libraries of feature films and television shows, SPT boasts a current program slate that includes the top-rated daytime dramas and game shows, landmark off-network series, original animated series and critically acclaimed primetime dramas, comedies and telefilms. Internationally, SPT is a leader in local language productions around the world, some of which are co-produced with local partners, and sells SPE-owned formats in approximately 70 countries. To better serve its clients and partners worldwide, SPT maintains offices throughout the world, including Argentina, Australia, Brazil, Canada, France, Germany, Hong Kong, Hungary, India, Italy, Japan, Korea, Mexico, the Netherlands, the People's Republic of China, Russia, Singapore, Spain, Venezuela and the United Kingdom. SPT's worldwide television networks portfolio is a key strategy in SPE's long-range commitment to the global marketplace, with 120 channel feeds, which are available in more than 142 countries reaching more than 500 million households worldwide. SPT also creates original content for and manages SPE's premium video website, Crackle. Additionally, SPT owns Dutch entertainment company 2waytraffic, production company Embassy Row and Sony Movie Channel, and is a part owner of cable channel GSN, new 3D channel 3net, FEARnet, the premier horror/thriller website and VOD service, and national media sales company ITN Networks, Inc. SPT advertiser sales is one of the premiere national advertising sales companies, handling the commercial inventory in SPT's syndicated series as well as in all of SPE's digital businesses in the United States. SPT (www.sonypicturestelevision.com) is a Sony Pictures Entertainment company.