FOR IMMEDIATE RELEASE
Men In Black™ 3 Inspired Frozen Treats Land At Baskin-Robbins Shops Nationwide
Movie Promotion Brings Out of this World New Menu Items to Baskin-Robbins and Inspires the Return of Lunar Cheesecake as its May Flavor of the Month
CANTON, MA (April 30, 2012) - Baskin-Robbins, the world's largest chain of ice cream specialty shops, is ready for the arrival of Men in Black™ 3 to the big screen on May 25. Beginning May 1, Baskin-Robbins, in conjunction with Columbia Pictures, brings the spirit of Men in Black™ 3 into participating Baskin-Robbins locations nationwide with a host of delicious frozen treats and promotions inspired by the blockbuster film franchise.
"This is a wonderful opportunity to bring the buzz and excitement of Men In Black™ 3 to Baskin-Robbins guests," said John Costello, Chief Global Marketing and Innovation Officer at Dunkin' Brands, parent company of Baskin-Robbins. "This highly anticipated film is a great way to kick off the busy Baskin-Robbins summer ice cream season. We're delighted to work with Columbia Pictures on this endeavor and celebrate the movie in fun and delicious ways."
Out of this World Menu Items
To tie into the Men In Black™ 3 space theme, Baskin-Robbins is offering guests the following out of this world menu items at participating shops nationwide for a limited time only:
Agent 31 Instant Win Game
To sweeten the offer, Baskin-Robbins is giving guests a chance to win great prizes including a trip to the Men In Black™ 3 U.S. Premiere in New York City, Men In Black™ 3 movie tickets and Baskin-Robbins gift cards through its Agent 31 Instant Win Game. Guests can check into their local Baskin-Robbins shops all month long using either Facebook or Foursquare to earn badges and enter for the chance to instantly win prizes. To register, enter or for Official Rules, visit checkin.baskinrobbins.com. No Purchase or Check-In Necessary to participate or win. Standard Message and Data Rates May Apply. Void where prohibited.
For more information about Baskin-Robbins and its range of exclusive Men In Black™ 3 offerings, visit www.BaskinRobbins.com or follow us on Facebook (www.facebook.com/BaskinRobbins) or on Twitter (www.twitter.com/BaskinRobbins). For more information about Men In Black™ 3, visit http://www.meninblack.com/.
Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 31st annual Franchise 500® ranking, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop and soft serve ice cream, custom ice cream cakes and a full range of beverages, providing quality and value to consumers at more than 6,700 retail shops in nearly 50 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. For the full-year 2011, Baskin-Robbins' shops had global franchisee-reported sales of approximately $1.8 billion. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For further information, visit www.BaskinRobbins.com.
About Men In Black™ 3
In "Men In Black 3," Agents J and K are back... in time. J has seen some inexplicable things in his 15 years with the Men in Black, but nothing, not even aliens, perplexes him as much as his wry, reticent partner. But when K's life and the fate of the planet are put at stake, Agent J will have to travel back in time to put things right. J discovers that there are secrets to the universe that K never told him -- secrets that will reveal themselves as he teams up with the young Agent K to save his partner, the agency, and the future of humankind. Barry Sonnenfeld directs the film. The film's screenplay is written by Etan Cohen, based on the Malibu Comic by Lowell Cunningham. Walter F. Parkes and Laurie MacDonald produce, and Steven Spielberg and G. Mac Brown are the executive producers.
About Sony Pictures Entertainment
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America, a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production, acquisition and distribution; television production, acquisition and distribution; home entertainment acquisition and distribution; worldwide television networks; digital content creation and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of entertainment in more than 142 countries. Sony Pictures Entertainment can be found on the World Wide Web at http://www.sonypictures.com.