Zack Hernandez Named Senior Vice President, U.S. Syndication Sales, Central Region At Sony Pictures Television


CHICAGO, IL (May 1, 2012) - Zack Hernandez has been promoted to senior vice president, U.S. syndication sales, central region, for Sony Pictures Television (SPT), it was announced today by Philip Martzolf, executive vice president, U.S. syndication sales, SPT, to whom he reports.

Hernandez will oversee the 57 markets that comprise the central region, spearheading all of SPT's distribution efforts in the territory, including sales of "The Dr. Oz Show," "Seinfeld," "The King of Queens" and the upcoming Queen Latifah project. He will also be responsible for representing SPT with major broadcast groups such as Meredith, Local TV and Newport, among others.

"Zack has proven to be such a great asset in leading our sales efforts," says Martzolf. "This promotion acknowledges his capabilities and progression as a salesperson as well as places him in a position to oversee an entire region where he already has established and maintained important relationships."

Additionally, Jake Maze has been promoted to director, central region and he reports to Hernandez. Tyler Deskins has joined SPT as account executive, western region and will report to Eric Smith, senior vice president, western region.

Hernandez joined SPT in 2006 as division manager, western region, where he managed the sales of SPT content to television stations in the western states. In 2009, Hernandez was promoted to vice president, central region relocating to Chicago and managing the Chicago sales office. Prior to joining SPT, Hernandez served as account manager for both NBC's KNSD-TV in San Diego and Mi San Diego TV 43, an independent, local Spanish language station. There, he handled diverse agency and direct business accounts such as Wal-Mart, Coca Cola, and the San Diego Sports Arena. From 1999 to 2005, he was an account executive for Buena Vista Television, where he was responsible for sales of first-run and off-network product such as "LIVE with Regis and Kelly," "Who Wants to Be a Millionaire" and "Home Improvement" in both the western and midwestern divisions. Hernandez graduated from California Lutheran University with a bachelor of arts in marketing communications in 1998.

Maze joined SPT in 2009 as an account executive, western region. Deskins was previously a local account executive at WLKY-TV, Hearst Television, in Louisville, KY.

Sony Pictures Television is one of the television industry's leading content providers. It produces and distributes programming in every genre, including series, telefilms, theatrical releases and family entertainment around the world and for every platform: broadcast and cable television, first-run and off-network syndication and digital distribution. In addition to one of the industry's largest libraries of feature films and television shows, SPT boasts a current program slate that includes the top-rated daytime dramas and game shows, landmark off-network series, original animated series and critically acclaimed primetime dramas, comedies and telefilms. Internationally, SPT produces 6,000+ hours of programming annually in over 70 countries. SPT is a leader in local language productions, some of which are co-produced with local partners, and sells SPE-owned formats around the world. To better serve its clients and partners worldwide, SPT maintains offices throughout the world, including Argentina, Australia, Brazil, Canada, France, Germany, Hong Kong, Hungary, India, Italy, Japan, Korea, Mexico, the Netherlands, the People's Republic of China, Russia, Singapore, Spain, Venezuela and the United Kingdom. SPT's worldwide television networks portfolio is a key strategy in SPE's long-range commitment to the global marketplace, with 119 channel feeds, which are available in 161 countries reaching more than 715 million households worldwide. SPT also creates original content for and manages SPE's premium video website, Crackle. Additionally, SPT owns Dutch entertainment company 2waytraffic, production company Embassy Row and Sony Movie Channel, and is a part owner of cable channel GSN, new 3D channel 3net, FEARnet, the premier horror/thriller website and VOD service, and national media sales company ITN Networks, Inc. SPT advertiser sales is one of the premiere national advertising sales companies, handling the commercial inventory in SPT's syndicated series as well as in all of SPE's digital businesses in the United States. SPT ( is a Sony Pictures Entertainment company.