FOR IMMEDIATE RELEASE
Dancing Nation Steps Into Asia-Pacific
HONG KONG (Nov. 29, 2012) - Sony Pictures Television (SPT) today announced its joint-venture production company Huaso Productions will co-produce a local version of the hit dance competition format, Dancing Nation, for CCTV in China. The deal marks the first time the SPT-owned format will be produced in Asia-Pacific. The announcement was made by Mary Chan, vice president, production, Asia-Pacific, SPT.
The light entertainment series, which will consist of 10 one-hour episodes, is slated to premiere in February on CCTV. Supported by local governments, the show will feature charity projects and people from different communities across the country.
"Dancing is a universal language that transcends all cultural barriers," said Chan. "Combining a sense of community with good will, Dancing Nation will spark audience participation and engage viewers across the entire region. The new series further illustrates formats as an excellent source of successful programming that's culturally relevant, especially in Asia-Pacific."
Dancing Nation is an uplifting dance competition that unites people nationwide in a collective effort to raise money for local charities and organizations. Men and women of all ages with diverse occupations and backgrounds join forces in a unique display of solidarity as teams perform routines and are cheered on by the cities they represent. In a movement that grips an entire country, Dancing Nation illustrates how hundreds of people can come together to dance for a worthy cause.
Elsewhere around the world, local versions of Dancing Nation have been produced in Brazil, Ecuador and Argentina.
ABOUT SONY PICTURES TELEVISIONSony Pictures Television (http://www.sonypicturestelevision.com), a Sony Pictures Entertainment company, is one of the television industry's leading content providers. It produces and distributes programming in every genre, around the world and for a multitude of platforms. In addition to one of the industry's largest libraries of award-winning feature films, television shows and formats, Sony Pictures Television (SPT) boasts a current program slate that includes top-rated daytime dramas and game shows, landmark off-network series, original animated series and critically acclaimed primetime dramas, comedies and telefilms. SPT has 18 wholly-owned or joint venture production companies in 15 countries outside the U.S. and also maintains offices in 32 countries. SPT's worldwide television networks portfolio includes 124 channel feeds available in 159 countries, reaching more than 800 million households worldwide. SPT also creates original content for and manages SPE's premium video website, Crackle. Additionally, SPT owns production company Embassy Row and is a part owner of cable channel Game Show Network (GSN), 3D channel 3net, premier horror/thriller website and VOD service FEARnet and national U.S media sales company ITN Networks, Inc. SPT advertiser sales is one of the premier national advertising sales companies and handles the commercial inventory in SPT's syndicated series as well as in U.S. digital businesses including FEARnet, DrOz.com and PlayStation.