FOR IMMEDIATE RELEASE
Celebrate Your Local Security Guard With Paul Blart: Mall Cop 2 On National Security Guard Day Saturday, April 11
NYC Event and Digital Promotions Honor the People Who Keep Us Safe
CULVER CITY, Calif., March 30, 2015 - Each day, millions of Americans go to offices and hospitals, banks and stadiums, schools, museums, and, of course, malls - and now we'll all have a chance to celebrate the unsung heroes who stand watch. On April 11, the country will give back as it celebrates National Security Guard Day with its most public face, the mall cop, Paul Blart. The new comedy Paul Blart: Mall Cop 2 arrives in theaters the following Friday, April 17.
On National Security Guard Day, in New York City, security guards will participate in the celebration, beginning in the morning, as they join other New Yorkers in attempting to set two GUINNESS WORLD RECORDS™ titles on Segways. Following the GUINNESS WORLD RECORDS official attempts, the security guards will join Kevin James and other film talent at the New York City premiere of Paul Blart: Mall Cop 2. As James rolls the red carpet on a Segway, uniformed guards will join him, also on Segways, lining the red carpet with their families, and attending the premiere screening of the film.
Nationwide, citizens can digitally thank their local security guards with a special certificate with Kevin James' signature, downloadable at Facebook.com/PaulBlartMovie. In a viral campaign, online communities are invited to thank the security guards they know at libraries, elderly homes, hospitals, the workplace, or anywhere, and to share those positive experiences with photos or videos using the hashtag #NationalSecurityGuardDay.
Commenting on the announcement, Dwight Caines, president, Theatrical Marketing said, "As we go about our daily lives, we're often completely unaware of the heroes that walk - or ride their Segways - among us and keep us from harm. On April 11, it's our chance to let the security guards of America know how much we all appreciate everything they do for us every day."
Press materials supporting the release of Paul Blart: Mall Cop 2 may be found at epk.tv.
ABOUT THE FILM
In Paul Blart: Mall Cop 2, after six years of keeping our malls safe, Paul Blart has earned a well-deserved vacation. He heads to Vegas with his teenage daughter before she heads off to college. But safety never takes a holiday and when duty calls, Blart answers. The film is directed by Andy Fickman, produced by Todd Garner, Kevin James, Adam Sandler and Jack Giarraputo, and written by Kevin James & Nick Bakay.
ABOUT SONY PICTURES ENTERTAINMENT
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production, acquisition and distribution; television production, acquisition and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. For additional information, go to http://www.sonypictures.com.
SVP, Media Relations
Sony Pictures Entertainment