FOR IMMEDIATE RELEASE
Sony Pictures Motion Picture Group Names Louise Chater Executive Vice President, International Strategy & Research
Move to Further Deepen Studio's International Marketing Efforts
CULVER CITY, Calif., October 22, 2015 - Sony Pictures Motion Picture Group has named Louise Chater as executive vice president, International Strategy & Research, it was announced today by Josh Greenstein, president, Worldwide Marketing and Distribution for SPE. In her new role, Chater will report to international marketing chief Michael Horn as she will oversee all international theatrical market research efforts for the studio, helping to shape and manage the studio's messaging across all labels for all films in territories and markets outside of North America. Chater will collaborate closely with John Restall, who oversees domestic market research.
Commenting on the announcement, Greenstein said, "Louise has an incredible amount of knowledge and experience in the international marketplace. Her strategic global view will be a key asset in helping us customize our campaigns throughout the world."
Chater joins SPE following two years at Clarius Entertainment, where she oversaw the film company's strategy, acquisitions, and slate development. Prior to joining Clarius, Chater led the Walt Disney Motion Picture global research division, overseeing worldwide research on titles such as Pirates of the Caribbean 4, Cars 2, The Muppets, The Help, War Horse, Wreck-It Ralph, and The Avengers. For ten years before Disney, she was CEO of First Movies International, a leading consultancy to the entertainment industry, delivering domestic and international strategy and research for all of the major studios and a host of independent distributors and production companies in the UK and Europe. Chater graduated with honors from Cambridge University.
About Sony Pictures Entertainment
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production, acquisition and distribution; television production, acquisition and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. For additional information, go to http://www.sonypictures.com.
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