FOR IMMEDIATE RELEASE
Sony Pictures Motion Picture Group Names Christine Birch EVP, Domestic Creative Marketing Strategy
Executive Brings Unique Blend of Marketing Skills and Experience
CULVER CITY, Calif., March 10, 2016 - Josh Greenstein, President of Worldwide Marketing & Distribution for Sony Pictures Motion Picture Group, today announced that Christine Birch will rejoin the studio as Executive Vice President, Domestic Creative Marketing Strategy. Working closely with Greenstein, and reporting to Domestic Marketing President Dwight Caines, Birch will return to Sony Pictures, where she spent 12 years serving in senior marketing capacities.
In her newly-created position, she will work across marketing functions, including advertising, publicity, digital, and creative content, to unify campaign strategies that are applied across all consumer touchpoints.
"Christine understands the conversation that needs to take place with the consumer to turn a film into a shared experience, making her the perfect addition to our team," said Greenstein. "She will help develop and implement cohesive ideas across all marketing disciplines so that our movies and franchises are the ones that are talked about, buzzed about and, ultimately, seen by audiences."
Birch was most recently the president of Marketing for Focus Features, where she oversaw marketing campaigns for numerous films, including the recently released London Has Fallen and the Academy Award® winner The Theory of Everything. Christine joined Focus Features after running marketing at the successful independent marketing and distribution entity FilmDistrict, where her projects included the hit film Olympus Has Fallen. Prior to FilmDistrict, Birch worked at DreamWorks Studios, alongside partners Steven Spielberg and Stacey Snider, where she worked on the marketing campaigns for a diverse slate of films, including the launch of the global franchise Transformers, the comedy Tropic Thunder, and the Academy Award® winner The Help.
About Sony Pictures Entertainment
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production, acquisition and distribution; television production, acquisition and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. For additional information, go to http://www.sonypictures.com.
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