FOR IMMEDIATE RELEASE
Sony Pictures Consumer Products And Netflix Team Up With Reebok And Bait As "Stranger Things" Kids Get Their Ghostbusters™ On
Reebok Reintroduces Ex-O-Fit Hi Featuring Exclusive Ghostbusters Designs Featured in "Stranger Things"
CULVER CITY, Calif., October 25, 2017 - As "Stranger Things" fans get stoked to binge watch the show's second season on Netflix, Sony Pictures Consumer Products is teaming with Reebok and BAIT for a Limited Edition run of the Reebok Ex-O-Fit Hi Clean model, featuring exclusive designs inspired by the 1984 classic Ghostbusters film.
For the upcoming season, the "Stranger Things" producers teamed with Ghost Corps on the show's Ghostbusters storyline, and Sony Pictures Consumer Products put the collaboration together. As a backstory, we find Ghostbusters superfan Dustin has modified his Ex-O-Fit Hi by drawing his own Ghostbusters designs onto the shoe. The shoes with that design will now be available for die-hard sneakerheads and fans.
"80s nostalgia is running at a fever pitch, and excitement and fondness for the classic Ghostbusters seems to grow every year. It makes total sense that in the fall of 1984, Dustin and his friends would be nuts for Ghostbusters," said Ivan Reitman, director and producer of the 1984 film Ghostbusters and partner, Ghost Corps.
"We're thrilled to have collaborated with the ‘Stranger Things' team and are so excited to team with Reebok and BAIT to make Dustin's customized Ex-O-Fit Hi a reality," adds Jamie Stevens, EVP Sony Pictures Worldwide Consumer Products.
The shoes will be released first exclusively at BAIT retailers worldwide this October, and then at premium sneaker stores globally, including (but not limited to) Reebok stores in Japan and online, Undefeated stores everywhere, colette in Paris, Mita and Atmos in Tokyo, Kasina in Korea, and Juice in Hong Kong.
A launch party to commemorate the collaboration and launch will be held in Los Angeles.
In addition to the Reebok and BAIT collaboration, Sony Pictures Consumer Products and Netflix have teamed up on a line of other co-branded merchandise, including Hybrid Apparel, Funko Pop Vinyls, and Microsoft Minecraft skins, which will be available this fall at select retailers.
ABOUT SONY PICTURES ENTERTAINMENT
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., which is a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production, acquisition, and distribution; television production, acquisition, and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. SPE's Motion Picture Group includes film labels Columbia Pictures, TriStar Pictures, Screen Gems, Sony Pictures Animation, and Sony Pictures Classics. For additional information, visit http://www.sonypictures.com.
ABOUT GHOST CORPS
Ghost Corps, Inc., a subsidiary of Columbia Pictures Industries, Inc., is focused on expanding the Ghostbusters brand with live-action feature films, animated motion pictures, television, merchandise, and other new entertainment products. Ghost Corps is headquartered on the Sony Pictures Studios lot in Culver City, Calif.
SVP, Media Relations
Sony Pictures Entertainment