FOR IMMEDIATE RELEASE
Sony Pictures Television Launches 24-Hour, Free, Spanish-Language Channels
Sony Canal FAST Channels, ‘Comedias’ and ‘Competencias’, Debut on VIZIO Smartcast®
Culver City, CA – August 5, 2020 -- Sony Pictures Television (SPT) announced today that it has launched Sony Canal, a new free, ad-supported television (FAST) destination for Spanish speaking viewers in the US. Sony Canal’s portfolio of channels will feature original programming from SPT International Production’s robust library of premium content. Targeting the rapidly growing US Hispanic audience, the first offerings from Sony Canal will consist of two Spanish-language channels focusing on distinct genres: competition series and game shows, and comedies. These new, always-free streaming channels are now available to consumers via VIZIO SmartCast.
“The US Hispanic audience is one of the most rapidly growing segments in the country. With these channels, whether it’s comedies or game shows, we are excited to have a new home for Sony Pictures Television’s diverse content offerings that appeal to multi-faceted, Spanish-speaking viewers,” said TC Schultz, EVP, Networks Operations, Programming & Strategy, Sony Pictures Television.
Dedicated to friendly reality competitions and fun game shows, the Sony Canal Competencias channel features programming designed to challenge contestants’ knowledge and skills, keeping viewers on the edges of their seats. The channel debuts with “Escape Perfecto,” the Mexican adaptation of the hit SPT format “Raid the Cage.” With its fast-paced action and highly visual elements, couples complete trivia and physical challenges to haul prizes from a gigantic cage before the doors slam shut.
With an emphasis on comedies and dramedies, Sony Canal Comedias features culturally relevant modern remakes from Latin America that appeal to multiple generations. Shows include local language productions of fan favorite sitcoms such as “La Niñera” (“The Nanny”), “Quién Manda a Quien” (“Who’s the Boss”) and “Casados Con Hijos” (“Married… with Children”) and the Sony Channel hit “Los Caballeros Las Prefieren Brutas.”
“The addition of Sony’s Competencias and Comedias channels to the VIZIO SmartCast line-up is an important move for us as we look to expand the entertainment options for our Spanish-speaking audience,” said Katherine Pond, VP of Business Development for VIZIO. “We remain committed to providing great “out of the box” content options for audiences to easily discover and tune in and have added a Spanish channel carousel within the free channels line-up on SmartCast.”
Additional ad-supported channels showcasing SPT’s content are expected to launch later this year.
About Sony Pictures Television
Sony Pictures Television (SPT) is one of the television industry’s leading content providers, producing, distributing and carrying programming worldwide in every genre and for every platform. In addition to managing one of the industry’s largest libraries of award-winning feature films, television shows and formats, SPT is home to a thriving global content business, operating 24 wholly-owned or joint-venture production companies in 12 countries, as well as linear and digital channels around the world. SPT is a Sony Pictures Entertainment Company.
VIZIO, the #1 American-based TV brand and #1 Sound Bar Brand in America, delivers innovative entertainment solutions and value for millions of connected consumers. Formed in 2002 and quickly established as a daring leader, VIZIO has built a portfolio of industry-leading products that provide brilliant, awe-inspiring experiences while incorporating seamlessly with the smart home. The company designs a collection of televisions, sound bars, and the SmartCast smart TV platform with the consumer’s desires in mind, and has been rated America’s Fastest Growing TV Brand with Quantum Dot and America’s Fastest Growing Sound Bar Brand with Dolby Atmos. VIZIO product leadership is consistently highlighted by industry reviews and awards, and most recently received 30 Best of CES 2020 accolades.
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