Press Releases

CULVER CITY, Calif. – Sony Pictures Television (SPT) today announced it has acquired a majority interest in Alex Baskin’s production company, 32 Flavors.

Founded in 2023 by Baskin, 32 Flavors has rapidly established a broad-based content business spanning premium unscripted programming, including documentaries, true crime, podcasts and talk, alongside scripted development, drawing on Baskin’s track record of creating and sustaining some of the genre’s most enduring franchises. Its portfolio includes the Emmy-nominated Vanderpump Rules, The Real Housewives of Beverly Hills, The Real Housewives of Orange County, and The Valley, as well as its recent spinoff The Valley: Persian Style and the Netflix podcast Shut Up Evan. 

The company is also continuing to expand its current slate with forthcoming series including Still Flipping Out and Love Thy Nader, which it joined beginning with the show’s upcoming second season.

“Alex is one of the most passionate and hardest-working people in this business, with an impressive track record of building durable, culture-driving franchises,” said Katherine Pope, President, Sony Pictures Television Studios. “This deal reflects our broader strategy to invest in best-in-class creative talent and scale distinctive, globally relevant IP. As the market evolves, we see real opportunity in premium nonfiction, and 32 Flavors strengthens our ability to deliver high-impact, returnable formats that connect with audiences and buyers around the world.”

Baskin will remain CEO of the company, and the company’s leadership team will continue in their current roles.

“32 Flavors has been on a remarkable trajectory, and with Sony’s support, we expect that momentum to accelerate meaningfully,” said Alex Baskin, CEO and Founder, 32 Flavors. “The company is built on a clear creative vision and a track record of creating and sustaining culturally resonant programming across formats, and Sony’s scale, track record, and talent-first approach allow us to build on that momentum at a greater level without compromising the integrity and entrepreneurial spirit that defines the company.”

The acquisition further strengthens SPT’s position as a leading studio for world-class nonfiction talent and creative partners, and reinforces its strategy of investing in distinctive, scalable, franchise-driven IP. With a robust and diversified portfolio spanning iconic global formats such as Shark Tank, American Idol, and the 90 Day Fiancé franchise, SPT continues to deliver culturally resonant programming that connects with audiences worldwide.