culver city, ca. - june 13, 2013, - after conquering the global box office with their first 3d trip to the big screen in the live-action/cg animated global smash hit the smurfs(tm) , the world's favorite three-apple-high heroes are back on july 31 in columbia pictures / sony pictures animation's the smurfs 2 - and just as with the first film, sony pictures consumer marketing has teamed with corporations and licensees around the…, mcdonald's, , which is bringing smurfy fun to millions of fans around the world to celebrate the magic of family. the smurfs 2 is mcdonald's most anticipated promotion for 2013, with a focus on positive nutrition messages for children. the smurfs 2 happy meal will highlight fruits, vegetables and dairy along with unique smurf toys in north america, europe, asia, middle east, australia and new zealand and…, jakks pacific, returns as the master toy partner with an even bigger and better program, offering even more skus to their line of smurf plush figures, activities and play sets., build-a-bear workshop, is also back as a licensee, offering consumers the opportunity to make their own smurfette or naughties, vexy and hackus - the new smurf-like characters from the film - with an opportunity to make them even smurfier with the purchase of apparel, accessories, or a sound chip playing the smurfs theme song. the retailer is supporting the campaign with a custom tv spot, created in conjunction with…, wal-mart, is teaming up with the smurfs 2 on a nationwide tour of five smurf-ified dash electric vehicles designed by the team from the hit tv series ", west coast customs, .", macy's, is hosting a great american drive-in event: a series of outdoor screenings across the country, allowing fans a refresher of the first film prior to seeing the smurfs 2 ., claire's, features a back-to-school themed promotion utilizing smurfette and vexy and targeting claire's club customers. and, toys r us, is expanding on their very successful program for the first film with an eight-week campaign highlighted by an in-store smurfs feature shop - a dedicated smurfs shopping area; the promotion also includes custom smurfs gift cards. * taking the smurfs' global appeal to the fashion runway was the goal of a trio of licensees., junk food, returns as a licensee, with their line of trendy t-shirts, fashion tops and bottoms for juniors, women, men and children; earlier this year, sony pictures animation teamed up with junk food art house on le look smurfette , a new york fashion week runway show inspired by the smurf village's favorite blonde and featuring a hip all-blue collection. for the smurfs 2 , new licensees for the fashion-…, thursday friday, (totebags, handbags, keyrings and scarves) and, glam house, (jewelry). *, ubisoft, returns as the video gaming licensee, offering products on consoles and handheld as well as creating a facebook game application, and, beeline, continues its involvement as the mobile game licensee. * additional licensees include, pressman toys, , which returns with new smurfs games and puzzles;, schleich, , a longtime partner, will create a new set of movie figurines;, goldie marketing, , which is developing die-cast, pull-back remote control cars and other toys;, mega brands, , which is adding to its smurf mega bloks line;, usaopoly, , who have created a smurfs collector's edition of the classic board game monopoly; footwear company, crocs, , who are creating a line of smurfs jibbitz shoe charms; and, suave, , the haircare brand, who will be in homes everywhere via an exclusive line of tear-free hair and body washes for kids. among additional promotional partners,, ashley furniture, is in the mix this time around, with in-store displays featuring themed kids' smurf rooms, window and mirror clings, price tags, and floor graphics; ashley will also sponsor a sweepstakes in which entrants can enter for a chance to win a trip to turks and caicos (provided by beaches vacations). finally,, color me mine, will be creating a smurf ceramic for purchase and hosting themed "kids' night out" events at each participating studio. * also getting a taste of the action are several food licensees and promotional partners., haribo, , who have been producing a line of gummi smurfs in europe for many years, are introducing the treats in america for the first time., menchie's frozen yogurt, is going blue nationwide with a limited-edition smurfberry flavor., it'sugar, , one of the largest specialty candy and gift retailers, will sweeten the pot by supporting the release with a delicious line of smurfs-branded candy bars., buddy fruits, will create three multi-pack smurfs themed products and three blended fruit & skim milk 4-packs, supported by in-store displays as well as a sweepstakes in which a family can win a trip to paris, france. and, gourmet trading company, returns as a promotional partner, with the smurfs featured on their millions of packages of blueberries nationwide. this time, the on-pack promotion will feature a smurfs sticker on every package. in addition to these many retail and promotional partners, the smurfs are also giving back as they team up with, discover the forest, , a psa campaign designed to encourage children and their families to reconnect with nature. developed by the u.s. forest service and the ad council in partnership with sony pictures, discover the forest will be launching smurf-centric psas which will be distributed nationwide and run in donated time and space. the campaign includes social and web portals that inspire families with ideas and…, capri sun, has teamed up with the studio on a multi-market in-pack gift with purchase promotion in, europe and the caribbean, . as an additional overlay, consumers can enter a sweepstakes to win tickets to the local premiere or private screenings of the movie. the program will be supported with a custom tv spot in germany and netherlands and a five-second tv tag in the other markets. additional support includes over 13.8 million film-themed packages, and pos in more than 15,000 stores. *, haribo, candy is running a multi-market, european, promotion with a custom 45 second 3d cinema spot running in, france, uk, germany, poland, and italy, . additional support includes film messaging on over 5 million packages of candy and pos displayed in over 8,500 stores. *, chupa chips, is a multi-territory licensee, creating lollipops with smurf packaging. *, ferrero, is running a multi-territory promotion with millions of surprise chocolate eggs, supported by a huge advertising campaign including tv. * throughout, europe, the middle east, and africa, starwood hotels, is running a 30 second tv spot to be aired on their in-hotel channel in 244 hotels, and offering families a 50% discount on any second room booked. in addition, children under 12 eat free and receive a film-themed activity book. * multi-territory international retail partners include, albert, tesco, konzum, cora/match, , and, total, petrol. * in, france, , *, candy up, is running an on-pack promotion with an online contest to win licensed merchandise supported with 23 million film-themed packages, a 20 second tv spot and pos in 1,500 hypermarkets. * additional promotional partners include, photomaton, . * in, germany, , *, stars and rice, yogurt is adding a blueberry flavor for a limited time to their product line and running an on-pack sweepstakes to win tickets to the local premiere supported with a tv spot and 1.5 million film-themed packages sold in 5,000 supermarkets. *, kuschelweich, fabric softener and, sunil, detergent is running an online sweepstakes for a chance to win the first smurfs film on dvd supported with 4 million film-themed kuschelweich packages, 1 million sunil packages, and displays in 3,000 stores. *, milkana, packaged cheese is running an online sweepstake for a chance to win smurfs licensed product supported with messaging on 4 million packages sold in 9,000 supermarkets. * additional promotional partners include, pregel, . * in, italy, , *, garnier, is running a gift with purchase program with their ultra dolce shampoo product supported with film messaging on 420,000 units of shampoo, pos in 9,000 stores and through tv, outdoor, print, and in-cinema channels. *, hertz, is running a sweepstakes for its hertz club members who can enter for a chance to win a cruise for a family of four, and other prizes when they book a "hertz family collection" vehicle. the program is supported with a digital campaign and pos in 225 locations. * additional promotional partners include, best western, bassetti, negroni, , and, pregel, . * in, spain, , *, johnson & johnson, is running a gift with purchase promotion where consumers who purchase a bottle of johnson's baby shampoo receive a ticket to the see the movie. the program is supported by a 20 second tv spot and 120,000 film-themed packages. *, brioche pasquier, pastries is running an on-pack sweepstakes on 250,000 film-packages, supported with pos in 2,439 locations. * additional promotional partners include, best western, bassetti, negroni, , and, pregel, . * in, brazil, , * smurf-themed activity centers will be created in malls around the country including, shopping boulevard londrina, boulevard shopping mall, , and, shopping villa lobos, . *, cna language school, is creating 10,000 activity booklets to help teach students basic english through film-themed questions and visuals in their 700 schools. * additional promotional partners include, perdigao, frozen food and, agua de cheiro, fragrances. * in, mexico, , *, bbva bancomer, bank is running a sweepstakes for the chance to win a family trip to europe or other prizes from sony electronics. the promotion is supported with a 30 second cinema spot, pos in 1,250 bank branches, outdoor, print and online. * additional promotional partners include, kraft foods, saber integrarse, del monte, and, valle redondo, . *, in asia, , the studio is collaborating with, sony recording media, on a gift with purchase promotion supported with on-pack stickers on 35,000 hard disk drives and pos in 550 stores. *, sony electronics, and, sony mobile, will be teaming up to bring the smurfs to life in sony stores around the world with programs in many major markets. in the smurfs(tm) 2 , the sequel to columbia pictures / sony pictures animation's hybrid live action/animated family blockbuster comedy the smurfs(tm) , the evil wizard gargamel creates a couple of mischievous smurf-like creatures called the naughties that he hopes will let him…, about the smurfs, the story of the smurfs - a property created by peyo - started in 1958 with the creation of comic books which were later brought to both the big and small screen. over the years, the little blue characters haven't just limited themselves to the page and the screen. they have inspired records and cds that have sold millions of copies, entire collections of figurines and toys, and many more…, about sony pictures entertainment, sony pictures entertainment (spe) is a subsidiary of sony entertainment inc., a subsidiary of tokyo-based sony corporation. spe's global operations encompass motion picture production, acquisition and distribution; television production, acquisition and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new…, about sony pictures animation, sony pictures animation produces a variety of animated entertainment for audiences around the world. the studio is following its worldwide comedy hits - the 2012 monster hit comedy hotel transylvania , the 2011 hybrid live action/animated blockbuster the smurfs , and the 2009 mouth-watering cloudy with a chance of meatballs - with the smurfs 2 in july 2013, and cloudy with a chance of meatballs 2…, about lafig belgium s.a., lafig belgium is the owner of the rights to produce audio-visual works based on the smurf universe and of the smurf worldwide licensing rights (together with imps). lafig belgium is controlled by the heirs of pierre culliford, better known under his pseudonym peyo, the author/creator of the smurfs. for 50 years, the culliford family has controlled the smurf characters and all licenses worldwide., for more information:, steve elzer senior vice president, media relations (310) 244-7142 steve_elzer@spe.sony.com
Type: Press Release
